Known for its reflective and waterproof clothing and accessories for cyclists, Urban Circus is stepping up its game to ensure the safety of its customers. It has launched, for pre-order on Kickstarter, its new jacket equipped with an airbag, Cirrus. In 30 minutes, its funding goal of $9,700 (€8,000) was reached.
Since the pandemic and the arrival of coronapists, cyclists have never been so numerous to get on their two wheels to go to work or simply to ride around town. However, if the roads are a little more adapted to cyclists, the risks of accidents remain important. With its new jacket, Cirrus, equipped with an airbag, Urban Circus wants to offer additional protection to two-wheelers.
Read more on the subject and find the latest business headlines with the Born2Invest mobile app.
A partnership with Helite
The airbag integrated in the front and back of the jacket protects the neck, thorax, abdomen and back. When an accident or fall is detected, it inflates in 0.08 seconds, which “stiffens the jacket at the trunk, stabilizes vital organs and maintains the cervicals to avoid whiplash and protects the entire spine,” described the startup. 90% of the shock would be absorbed.
To create this new jacket, Urban Circus called on its partner Helite, which specializes in the development of personal protection airbags. This model took two years to develop because it is based on both airbags and, above all, on an algorithm capable of analyzing specific body movements, particularly falls or accidents following a violent impact. This is essential because it will trigger the airbag at the right moment. To build it, Helite analyzed thousands of videos of falls and collected a lot of data.
The sensor of the jacket has a 25-hour autonomy and can be recharged via a USB port.
A product certified in Europe and the United States
The vest is guaranteed for two years and is especially reusable after an accident or a fall. You just have to change the gas generator that contains compressed CO2 once the airbag is deflated. Thanks to its reflective fabric, it makes the wearer visible up to 150 meters.
This device is certified as CE level 2 personal protective equipment and has three American certifications: FCC certificate which regulates radio frequencies and powers, UL certificate which is the CE equivalent concerning flammability, hardware quality, and the IEC 62368-1 certificate, concerning safety. This condensed technology has a price: $888 (€730).
To finance the production of this new model, the startup has launched, as usual, a crowdfunding campaign on Kickstarter. The first donors will benefit from a 50% discount on the jacket – sold at 315 euros – then 40% and 30% once this first stock is exhausted. Deliveries will be made in September 2021, just for the beginning of the school year.
The cold shower with Who Wants to be My Partner
Urban Circus is part of the companies of the first season of Who Wants to be My Partner. Despite a passage on the screen that had given it visibility and allowed to seal an agreement in principle of financing with Marc Simoncini and Marc Vanhove, the founders had wanted to renegotiate the proposed terms. The refusal of the two main investors of the issue had chilled the other business angels involved, putting the startup in a very delicate situation. Its founders had, in fact, spent $29,000 (€24,000) in legal fees. “Lacking cash, Urban Circus could no longer fulfill certain orders. With his partner, Quentin Xavier took up his pilgrim’s staff to convince new business angels. In less than a month, he raises $888,000 (€730,000). The round of financing is signed on March 16th, 2020,″ said Les Echos.
With the launch of this new product on Kickstarter, the startup proves its resilience.
DISCLAIMER: This article was written by a third party contributor and does not reflect the opinion of Born2Invest, its management, staff or its associates. Please review our disclaimer for more information.
This article may include forward-looking statements. These forward-looking statements generally are identified by the words “believe,” “project,” “estimate,” “become,” “plan,” “will,” and similar expressions. These forward-looking statements involve known and unknown risks as well as uncertainties, including those discussed in the following cautionary statements and elsewhere in this article and on this site. Although the Company may believe that its expectations are based on reasonable assumptions, the actual results that the Company may achieve may differ materially from any forward-looking statements, which reflect the opinions of the management of the Company only as of the date hereof. Additionally, please make sure to read these important disclosures.
First published in Maddyness, a third-party contributor translated and adapted the article from the original. In case of discrepancy, the original will prevail.
Although we made reasonable efforts to provide accurate translations, some parts may be incorrect. Born2Invest assumes no responsibility for errors, omissions or ambiguities in the translations provided on this website. Any person or entity relying on translated content does so at their own risk. Born2Invest is not responsible for losses caused by such reliance on the accuracy or reliability of translated information. If you wish to report an error or inaccuracy in the translation, we encourage you to contact us.
Bitcoin Whale Makes Historic Purchase of 1.3 Billion
The massive purchase of Bitcoin reflects a trend of growing confidence in cryptocurrencies as valuable assets for significant investment. The...
11 SEO Trends You Need to Know About in 2024
In 2024, SEO remains indispensable for marketing success. Keep pace with evolving trends to outperform competitors. So, if you’re wondering...
Guarantee Fund in Italy Brings Maximum Business Coverage to 5 Million
While awaiting this approval, it will be possible, only for SMEs and professionals, to use the new method which provides...
BitForex Exchange Suddenly Disappears and No Longer Responds to Users
It is still too early to declare whether the exchange is indeed dead or whether it will one day come...
CaSRevolution Raises 1.3 Million on CrowdFundMe to Develop Treatment for Alzheimer’s
CaSRevolution is developing a treatment for Alzheimer's disease by exploiting an innovative approach with the aim of stopping or at...
Biotech2 weeks ago
Qube Research & Technologies Increases its Short Position in Grifols to 1.23%
Crowdfunding7 days ago
Gamefound and CMON Enter into a Partnership
Biotech2 weeks ago
The AECC Provides 29.4 Million in Aid for 233 Cancer Research Projects
Biotech5 days ago
Biomedical Companies in Spain Demand Tax Incentives for R&D Adapted to the Reality of the Sector