Viceversa is an Italian fintech company launched less than two years ago to introduce “revenue-based financing,” an alternative financing mode particularly suited to support the growth of digital companies, to Italy. In recent days, the company announced the closing of a €10 million Series A financing round.
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Viceversa’s 10 million seed round
The deal was led by CDP Venture Capital through the Service Tech segment of the Corporate Partners I fund, along with Azimut Libera Impresa SGR’s Azimut Digitech Fund and FNDX as advisors, Kairos Partners SGR, Italian Angels for Growth, Fabrick, Raffaele Terrone (founder of Scalapay) and Paolo Galvani (founder of Moneyfarm).
In the transaction, fintech was assisted by Vitale & Co (financial advisor), with a team composed of Francesco Fornarelli and Enrico Biano, while Orrick (legal advisor) supported fintech with a team composed of Co-Managing Partner Attilio Mazzili and Managing Associate Pietro Fazzini.
The investors were supported by CDP Venture Capital’s in-house legal team and Cappelli RCCD law firm. In contrast, Azimut Libera Impresa SGR for Azimut Digitech Fund was advised by FNDX.
This new funding round follows the seed round completed by the startup in October 2021, when the company had raised €23 million in equity and debt to expand its asset portfolio.
Launched in November 2021 by Matteo Masserdotti and Pedro Salvi, Viceversa operates through offices in Milan and Dublin targeting all those companies that run an online business such as marketplaces, B2C and B2B e-commerce or subscription services, with the aim of making their growth sustainable.
An alternative tool for financing the growth of eCommerce and marketplaces
Viceversa has introduced revenue-based financing in Italy, a tool for accessing capital that is flexible and fast, characterized by sharing a percentage of the financed company’s revenue to repay the amounts received.
It is a financing system that allows investors to receive a percentage of the financed company’s ongoing gross revenue, up to the repayment of the amounts invested. in practice, Viceversa pays a token that beneficiaries repay with fixed percentages of revenue between 1 and 20 percent. In return, the fintech collects in total between 5 percent and 10 percent more than it financed.
The ideal recipients are therefore marketplaces, B2C and D2C e-commerce or subscription services, which get a hybrid type of financing, somewhere between debt and equity, thus receiving new liquidity to fuel their digital marketing activities.
Viceversa’s proposition is completed with an advanced analytics and insights platform that, by connecting the company’s sales and marketing channels(Amazon,Meta,Stripe,etc.),allows monitoring of key marketing KPIs, enabling companies to always have full control over their performance.
The latest product is an embedded finance solution designed for eCommerce and Marketplace leaders.
Investment selection, as well as the creation of insights, are completely data-driven and based on proprietary machine learning and artificial intelligence models.
Disruptive success of Viceversa
In less than a year and a half since its launch, Viceversa has reached a total portfolio value of more than 25 million euros, with clients in 6 different countries (Italy, Germany, Austria, Ireland, Switzerland and the UK), and an average growth rate recorded by companies using the platform, of 150%.
Between the Milan and Dublin offices it has a team of more than 30 people with backgrounds in areas ranging from finance to data science, from software engineering to marketing and risk management.
Last March, Viceversa received the Innovation of the Year award as part of the Fintech Awards 2023
Matteo Masserdotti, Co-founder and Ceo of Viceversa, explains. “The first full year of operations has allowed us to establish our product in six countries in Europe. Now we are ready to enter the next phase of our expansion, always focused on developing data-driven solutions to better support the growth of future companies. One of these is a white-label solution to enable eCommerce and Marketplace players to deliver added value to their customers.”
Laura Scaramella, Partner at CDP Venture Capital Sgr and Head of the ServiceTech Subfund of the Corporate Partners I fund, commented, “We are very pleased to have led an important Series A investment round in Viceversa, an Italian fintech company with a pan-European footprint that is registering significant growth rates and is spreading also in our country a very innovative financing solution that intervenes by filling a gap in the offer of traditional financial services that is very much felt by digital operators, that of marketing expenses, one of the main drivers of growth in the sector.”
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