Connect with us

Featured

Italian Fintech Platform Viceversa Has Closed a €10 Million Series A Round

This new funding round follows the seed round completed by the startup in October 2021, when the company had raised €23 million in equity and debt to expand its asset portfolio. Viceversa has introduced revenue-based financing in Italy, a tool for accessing capital that is flexible and fast, characterized by sharing a percentage of the financed company’s revenue to repay the amounts received.

Published

on

Viceversa is an Italian fintech company launched less than two years ago to introduce “revenue-based financing,” an alternative financing mode particularly suited to support the growth of digital companies, to Italy. In recent days, the company announced the closing of a €10 million Series A financing round.

Read more about Viceversa and find the most important financial news of the day with the Born2Invest mobile app.

Viceversa’s 10 million seed round

The deal was led by CDP Venture Capital through the Service Tech segment of the Corporate Partners I fund, along with Azimut Libera Impresa SGR’s Azimut Digitech Fund and FNDX as advisors, Kairos Partners SGR, Italian Angels for Growth, Fabrick, Raffaele Terrone (founder of Scalapay) and Paolo Galvani (founder of Moneyfarm).

In the transaction, fintech was assisted by Vitale & Co (financial advisor), with a team composed of Francesco Fornarelli and Enrico Biano, while Orrick (legal advisor) supported fintech with a team composed of Co-Managing Partner Attilio Mazzili and Managing Associate Pietro Fazzini.

The investors were supported by CDP Venture Capital’s in-house legal team and Cappelli RCCD law firm. In contrast, Azimut Libera Impresa SGR for Azimut Digitech Fund was advised by FNDX.

This new funding round follows the seed round completed by the startup in October 2021, when the company had raised €23 million in equity and debt to expand its asset portfolio.

Launched in November 2021 by Matteo Masserdotti and Pedro Salvi, Viceversa operates through offices in Milan and Dublin targeting all those companies that run an online business such as marketplaces, B2C and B2B e-commerce or subscription services, with the aim of making their growth sustainable.

An alternative tool for financing the growth of eCommerce and marketplaces

Viceversa has introduced revenue-based financing in Italy, a tool for accessing capital that is flexible and fast, characterized by sharing a percentage of the financed company’s revenue to repay the amounts received.

It is a financing system that allows investors to receive a percentage of the financed company’s ongoing gross revenue, up to the repayment of the amounts invested. in practice, Viceversa pays a token that beneficiaries repay with fixed percentages of revenue between 1 and 20 percent. In return, the fintech collects in total between 5 percent and 10 percent more than it financed.

The ideal recipients are therefore marketplaces, B2C and D2C e-commerce or subscription services, which get a hybrid type of financing, somewhere between debt and equity, thus receiving new liquidity to fuel their digital marketing activities.

Viceversa’s proposition is completed with an advanced analytics and insights platform that, by connecting the company’s sales and marketing channels(Amazon,Meta,Stripe,etc.),allows monitoring of key marketing KPIs, enabling companies to always have full control over their performance.

The latest product is an embedded finance solution designed for eCommerce and Marketplace leaders.

Investment selection, as well as the creation of insights, are completely data-driven and based on proprietary machine learning and artificial intelligence models.

Disruptive success of Viceversa

In less than a year and a half since its launch, Viceversa has reached a total portfolio value of more than 25 million euros, with clients in 6 different countries (Italy, Germany, Austria, Ireland, Switzerland and the UK), and an average growth rate recorded by companies using the platform, of 150%.

Between the Milan and Dublin offices it has a team of more than 30 people with backgrounds in areas ranging from finance to data science, from software engineering to marketing and risk management.

Last March, Viceversa received the Innovation of the Year award as part of the Fintech Awards 2023

Matteo Masserdotti, Co-founder and Ceo of Viceversa, explains. “The first full year of operations has allowed us to establish our product in six countries in Europe. Now we are ready to enter the next phase of our expansion, always focused on developing data-driven solutions to better support the growth of future companies. One of these is a white-label solution to enable eCommerce and Marketplace players to deliver added value to their customers.”

Laura Scaramella, Partner at CDP Venture Capital Sgr and Head of the ServiceTech Subfund of the Corporate Partners I fund, commented, “We are very pleased to have led an important Series A investment round in Viceversa, an Italian fintech company with a pan-European footprint that is registering significant growth rates and is spreading also in our country a very innovative financing solution that intervenes by filling a gap in the offer of traditional financial services that is very much felt by digital operators, that of marketing expenses, one of the main drivers of growth in the sector.”

__

(Featured image by  fototommy via Pixabay)

DISCLAIMER: This article was written by a third party contributor and does not reflect the opinion of Born2Invest, its management, staff or its associates. Please review our disclaimer for more information.

This article may include forward-looking statements. These forward-looking statements generally are identified by the words “believe,” “project,” “estimate,” “become,” “plan,” “will,” and similar expressions. These forward-looking statements involve known and unknown risks as well as uncertainties, including those discussed in the following cautionary statements and elsewhere in this article and on this site. Although the Company may believe that its expectations are based on reasonable assumptions, the actual results that the Company may achieve may differ materially from any forward-looking statements, which reflect the opinions of the management of the Company only as of the date hereof. Additionally, please make sure to read these important disclosures.

First published in Crowdfunding buzz, a third-party contributor translated and adapted the article from the original. In case of discrepancy, the original will prevail.

Although we made reasonable efforts to provide accurate translations, some parts may be incorrect. Born2Invest assumes no responsibility for errors, omissions or ambiguities in the translations provided on this website. Any person or entity relying on translated content does so at their own risk. Born2Invest is not responsible for losses caused by such reliance on the accuracy or reliability of translated information. If you wish to report an error or inaccuracy in the translation, we encourage you to contact us.

Valerie Harrison is a mom of two who likes reporting about the world of finance. She learned about the value of investing at a young age upon taking over her family's textile business when she was just a teenager. Valerie's passion for writing can be traced back to working with an editorial team at her corporate job, where she spent significant time working on market analysis and stock market predictions. Her portfolio includes real estate funds, government bonds, and equities in emerging markets such as cannabis, artificial intelligence, and cryptocurrencies.