Media analysts have predicted as one unstoppable trend the increasing preference of computer users for video content over the written and published form. YouTube was the first to catch on to this idea and, since its establishment and eventual purchase by search engine behemoth Google, has made its video platform the most-watched, with no worthy competitor in sight.
According to Fortune, 1 billion hours of YouTube videos are clicked on and viewed by audiences all over the world every single day. Facebook is the closest to becoming its nearest challenger but still lags a far behind with its new videos, courtesy of Facebook Live, getting a tenth of the regular viewership of YouTube.
Now Facebook is mustering its considerable resources to become the number one video content platform. Facebook Live, which had both celebrities and the average person on the street, recording themselves on real-time and spontaneously, was just the start.
Facebook president Mark Zuckerberg is now lining up deals with various content producers, from new agencies to multimedia development houses, to provide them with quality videos that users will want to click and watch until the end of its run. The social media network is willing to pay $10,000 to $15,000 for videos that are 10-15 minutes long. Meanwhile, long-form videos that run for as long as 30 minutes can be bought for as high as $200,000.
Another unlikely challenger for the video platform si Snapchat, which has been signing up famous faces like TV host James Corden along with respected studios like NBC Universal to produce them popular content.
Neither is YouTube standing by idly while its competitors are making a move on its territory. The Google subsidiary will be launching about 40 original-content channels that will showcase Hollywood powerhouses like Ellen DeGeneres and Kevin Hart.
Why the Amounts Invested in Belgian Fintech Companies Decreased
In 2023, the Belgian fintech sector has not witnessed any major fundraising events similar to those in previous years, such...
Bitcoin Soars 130% This Year: Will It Reach New All-Time Highs in 2024?
Bitcoin is currently trading within an ascending channel, maintaining support at $35,000, with an upward trajectory towards the psychological resistance...
ALA Diagnostics Opens a New Laboratory in Madrid After Joining BeAble Capital
ALA Diagnostics secured €1.1 million in a financing round in June, supporting its activities in the general laboratory, including Elisa...
Germany Has Finally Legalized Cannabis
Cannabis prohibition in Germany will end on March 1st, and the cultivation ban will follow later. Meanwhile, a field trial...
How Much Do We Know About Sustainability: The ESG Culture LAB Report
From the results that emerge from the Eikon Italia survey, although citizens have only a partial vision of sustainability, more...
Impact Investing2 weeks ago
Why the European Biosolutions Coalition Is Important
Crypto4 days ago
Cosmos Cryptocurrency Will Reduce Inflation Rate
Crypto1 week ago
Binance: $4 Billion Fine to End US Legal Problems?
Biotech2 days ago
Laboratorios Rubió Increases Sales by 40% in 2022 and Exceeds €100 million