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English Club Watford, Owned by Italy, Has Launched a Crowdfunding Round

Watford FC, owned by the Pozzo family, launched an equity crowdfunding campaign on Seedrs, surpassing its £2 million target with £3.8 million from over 2,500 investors. The campaign targets fans, offering shares, tokens, and exclusive offers. Under Gino Pozzo and Scott Duxbury, Watford aims for Premier League promotion, boasting strong revenue growth and impressive player trading success.




English football club Watford , owned by the Italian Pozzo family, who also own Udinese, has launched an equity crowdfunding campaign on Seedrs.

With more than a month to go, the campaign, reserved for UK residents only, has already reached 3.8 million pounds, far exceeding the minimum target of 2 million, thanks to over 2,500 investors.

The Equity Crowdfunding of Watford focuses on the fan base

The round will naturally target the club’s “ fan base ” and, in fact, investors will not only have the opportunity to own shares, but will also be able to receive tokens and other exclusive offers, at the discretion of Watford FC.

Under the direction of owner Gino Pozzo and president Scott Duxbury, Watford Football Club has undergone a transformation in recent years.

Watford’s facilities at Vicarage Road are award-winning. The international recruitment and transfer network has established itself generating record profits. The strategic partnerships have led to what is believed to be the largest increase in commercial revenue among all European clubs between 2018 and 2022, and the Club has continued to build a strong community.

The club, which now plays in the Championship (the English second division), believes it now has the foundations to aim for promotion to the Premier League.

Economic results on the rise and the Premier League in the crosshairs

Like all football clubs, Watford has four main revenue streams: broadcast and media rights, ticketing, commercial revenue and player trading.

Broadcasting and media rights represent the largest percentage of current revenue. Looking ahead, this figure also has the greatest potential for growth; with significant potential increases each year should the club move up to the Premier League.

Ticket revenue increased significantly with the development of the Vicarage Road stadium (between 2012 and 2019) and has been maintained at a high level post-covid (2022-23).

The growth rate of commercial revenues has set a record and is believed to be the highest growth of any European club between 2018 and 2022.

Player trading has an impressive track record thanks to the club’s ability to leverage its scouting network to discover, attract and then sell elite young talent at a higher value. Over the last four years, the club calculates that player sales have generated revenues of £204m, of which £146m was realized as capital gains.


(Featured image by Chaos Soccer Gear via Unsplash)

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J. Frank Sigerson is a business and financial journalist primarily covering crypto, cannabis, crowdfunding, technology, and marketing. He also writes about the movers and shakers in the stock market, especially in biotech, healthcare, mining, and blockchain. In the past, he has shared his thoughts on IT and design, social media, pop culture, food and wine, TV, film, and music. His works have been published in,, Seeking Alpha, Mogul, Small Cap Network, CNN,, among others.