The more time people spend on your website, the more likely they will convert into a lead or sale. And for the average web user you...
While there are important differences between selling on a social media marketplace or in your own eCommerce store, there are some similarities in how you should...
Having a presence on social media is essential to building and growing your online business. First, it’s important to understand that there’s a difference between social...
Now is the prime time to maintain an eCommerce website because consumers are spending more time online. But there are some common problems that often come...
If you have decided to take the plunge and set up a web-based shop, starting an eCommerce business can be a rewarding venture but it can...
Having a video marketing strategy is key to reaching your ideal customer. Video is an often-overlooked marketing tactic that should be part of your marketing strategy....
As a business owner, it’s important to take an empathetic approach in all of your marketing materials, from your website copy to your social media strategy....
If you’re a small business owner, improving your website content is critical to being able to move forward from COVID-19 crisis mode to ensuring your business...
As a business owner, you may have had to pivot your marketing strategy during the pandemic by putting yourself in your customers’ shoes to better serve...
As business owners we want to emerge from the coronavirus pandemic not only in one piece, but as successful entrepreneurs who have learned some valuable lessons....