Are you thinking of starting a new business or in the throes of getting your company off the ground? If so, you’re surely aware of the numerous considerations and plans that need to be made in order to succeed. But, in the midst of all of that thinking and plotting, there are a few things that should move up your priority list… or at least not be lost in the shuffle.
Here are three things that any new business should get working on as soon as possible:
Create a mission statement
When starting a business, it’s fairly simple to recall what first inspired you to do so and what you believe the purpose of your company to be. Unfortunately, as time goes on, it can be easy to lose your way. That’s why having a written mission statement can be helpful as you navigate the world of entrepreneurship. Not only can having such a statement serve to motivate and guide you but can also get you and your team on the same page and headed toward a common goal.
Get your social media accounts set up
As you probably know, maintaining a social media presence is now a must for any business. The problem is that, in the early days, it can be easy to neglect your social media, which in turn can make it difficult to grow an audience. Instead of pushing off any plans to get your social accounts into shape, you should start building out your profiles as soon as you can.
This process begins by reserving the best handles you can get on each platform you plan on using. From there, you’ll want to add a logo (or modified logo) as your avatar and consider crafting a custom banner to display on your page as well. For more elaborate pages, like a Facebook profile, be sure to fill out all the relevant information and explore the different call to action features offered.
Once all that is done, don’t be shy about sharing content. Although very few people may be seeing your posts now, you’re more likely to gain followers and fans if they see that your account is active and providing value.
Build a website
While Facebook pages and other social media accounts can be great for communicating with customers and supply them with information about your business, they’re still no match for a proper business website. Luckily, building and maintaining your own site has been made infinitely easier in recent years thanks to a number of tools.
For example, hosted platforms like Wix, Squarespace, and WordPress.com make it easy to get started with your own site. Furthermore, you could utilize services like Square, Stripe, or PayPal to accept payments on your website and create an additional sales outlet for your business. Bottom line: nearly every small business should have a website of its own, and creating one might not be as difficult as you might think.
Starting a new business venture can be hectic. As a result, it can be easy to focus on immediate needs and push off tasks that will ultimately help you grow your company. With that in mind, there is definite value in creating a mission statement, getting your social media profiles in shape, and building out a business website sooner rather than later. Godspeed!
DISCLAIMER: This article expresses my own ideas and opinions. Any information I have shared are from sources that I believe to be reliable and accurate. I did not receive any financial compensation in writing this post, nor do I own any shares in any company I’ve mentioned. I encourage any reader to do their own diligent research first before making any investment decisions.
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