Adhering to faulty SEO habits can eventually doom your business’ website. It is advantageous for SEO practitioners to step back and change habits if they are detrimental to ethical marketing. With the new Google updates, it is important to leave the old SEO routines as sticking to them could result in a major drop in rankings. Check out the worst SEO habits that digital marketers should avoid in 2018.
1. Making an SEO plan based on previous algorithms
Search engine optimization is evolving based on the change in search engine algorithms over the years. Sticking to previous strategies could negatively affect a website’s rankings and could even result in site penalties from Google. Every SEO specialist needs to stay up to date and make a new SEO plan based on the changes.
2. Overlooking the site’s technical issues
Maybe you are consistent in building a good profile or creating content for your business, but you also need to address the technical issues that are affecting your website’s performance. These tech issues can also hurt your website’s rankings on search engines.
Check out your site’s loading time, broken links, duplicate content, content errors, sitemaps and even the robots.txt file on a regular basis to weed out errors and keep the site’s optimal performance. Further, you can take a look into on-page SEO guide where you can find some helpful techniques to optimize your website.
3. Building content without context
SEO is impossible without relevant content. However, most marketers are known to stuff content without relevance for SEO’s sake. By adding irrelevant and ambiguous content, your website is bound to crash and burn. If your website is connected to a blog, it is important to provide informational value to potential readers. Provoke engagement with the visitors with dynamic useful content on a constant basis. Produce good content, and your website will be soon rewarded with better rankings.
4. Putting search engine technicalities before user needs
Many marketers stick to high SERPs by satisfying all the conditions of search engines and their algorithms. But specialists forget that a search engine ultimately caters to interests of searchers and even matches user intent accurately. The endgame of SEO is to pique the interest of users, not search engines; otherwise, it is bad SEO.
5. Efforts in manipulating rankings
Search engines have consistently detected black hat techniques over the years, and have weeded out errors in their algorithms. Regardless, some specialists still stick with tricky tactics. That is akin to walking the razor’s edge since it is evident that search engines will soon identify them.
Reader-oriented content and genuine backlinks are still the order of the day, which are now recognized by search engines and cited as trusted resources.
All in all, with search algorithms getting smarter, marketers need to develop the habit of aligning their tactics with the latest SEO strategies, leaving behind old habits that are sure to affect sites negatively.
(Featured Image by DepositPhotos)
DISCLAIMER: This article expresses my own ideas and opinions. Any information I have shared are from sources that I believe to be reliable and accurate. I did not receive any financial compensation for writing this post, nor do I own any shares in any company I’ve mentioned. I encourage any reader to do their own diligent research first before making any investment decisions.
Delayed Brazilian entrepreneurship law: the harms to entrepreneurs
Regulations that were signed into Brazilian law on 28 February of this year have experienced a two month delay in...
A divided nation—a divided market: Credit Suisse weighs in on the presidential race
The US has never been more divided and this is being felt in the markets. The outcome of the presidential...
Battle of the markets: attacking the African hinterland
Containerized freight moving through the African continent’s ports is exploding. Even during any period of global deceleration, the continent’s container...
Crypto players want to be better regulated: are they crazy?
It is unusual to hear that a large number of industry stakeholders want stricter regulations, but this is exactly what...
Microfinance: a wise addition to the conscious investor’s portfolio?
In addition to microloans, microfinance institutions are increasingly offering savings accounts, insurance products and other related services, expanding the range...
Featured7 days ago
Green bonds, ESG and Covid bonds in fixed income funds
Featured6 days ago
IOTA secures its supremacy in the energy market with European partnership
Africa6 days ago
How the Ministry of Agriculture is trying to help farmers in Burkina Faso
Featured4 days ago
Are we moving towards 100% renewable energy in the coming years?