Adhering to faulty SEO habits can eventually doom your business’ website. It is advantageous for SEO practitioners to step back and change habits if they are detrimental to ethical marketing. With the new Google updates, it is important to leave the old SEO routines as sticking to them could result in a major drop in rankings. Check out the worst SEO habits that digital marketers should avoid in 2018.
1. Making an SEO plan based on previous algorithms
Search engine optimization is evolving based on the change in search engine algorithms over the years. Sticking to previous strategies could negatively affect a website’s rankings and could even result in site penalties from Google. Every SEO specialist needs to stay up to date and make a new SEO plan based on the changes.
2. Overlooking the site’s technical issues
Maybe you are consistent in building a good profile or creating content for your business, but you also need to address the technical issues that are affecting your website’s performance. These tech issues can also hurt your website’s rankings on search engines.
Check out your site’s loading time, broken links, duplicate content, content errors, sitemaps and even the robots.txt file on a regular basis to weed out errors and keep the site’s optimal performance. Further, you can take a look into on-page SEO guide where you can find some helpful techniques to optimize your website.
3. Building content without context
SEO is impossible without relevant content. However, most marketers are known to stuff content without relevance for SEO’s sake. By adding irrelevant and ambiguous content, your website is bound to crash and burn. If your website is connected to a blog, it is important to provide informational value to potential readers. Provoke engagement with the visitors with dynamic useful content on a constant basis. Produce good content, and your website will be soon rewarded with better rankings.
4. Putting search engine technicalities before user needs
Many marketers stick to high SERPs by satisfying all the conditions of search engines and their algorithms. But specialists forget that a search engine ultimately caters to interests of searchers and even matches user intent accurately. The endgame of SEO is to pique the interest of users, not search engines; otherwise, it is bad SEO.
5. Efforts in manipulating rankings
Search engines have consistently detected black hat techniques over the years, and have weeded out errors in their algorithms. Regardless, some specialists still stick with tricky tactics. That is akin to walking the razor’s edge since it is evident that search engines will soon identify them.
Reader-oriented content and genuine backlinks are still the order of the day, which are now recognized by search engines and cited as trusted resources.
All in all, with search algorithms getting smarter, marketers need to develop the habit of aligning their tactics with the latest SEO strategies, leaving behind old habits that are sure to affect sites negatively.
(Featured Image by DepositPhotos)
DISCLAIMER: This article expresses my own ideas and opinions. Any information I have shared are from sources that I believe to be reliable and accurate. I did not receive any financial compensation for writing this post, nor do I own any shares in any company I’ve mentioned. I encourage any reader to do their own diligent research first before making any investment decisions.
Colombian Cannabis Exports Soared 96% Last Year
During 2022, Colombia exported a huge quantity of cannabis, worth $8.4 million. More than 90% of Colombian cannabis exports originated...
Spain’s GDP Dodges Recession with a Growth of 5.5% in 2022
Although the advance in Spain's GDP compared to the immediately preceding quarter has been better than expected, the economic standstill...
New Equity Crowdfunding Platform Restartup Was Launched
Restartup is running its first equity crowdfunding campaign. Index Review, founded in 1984 by Cesare Cases and Gian Giacomo Migone,...
Charging Stations for Electric Vehicles in Morocco
An agreement has already been concluded between Vital Energy and the Centrale Automobile Chérifienne (importer of Audi), to offer a...
The TopRanked.io Weekly Digest: What’s Hot in Affiliate Marketing [Week 4]
In this week's affiliate marketing digest, we're going to check out the next best thing to printing money (and it's...
Business1 week ago
The TopRanked.io Weekly Digest: What’s Hot in Affiliate Marketing [Week 3]
Cannabis2 weeks ago
Hawaii Plans to Legalize Cannabis in 2023
Featured2 weeks ago
Spain’s Alantra and Solarig Launch N-Sun Energy
Business2 weeks ago
How Cheap are the Mining Shares?The Barron’s Gold Mining Index Tells All