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Amazon tests its meal-kit delivery service for AmazonFresh

Amazon’s test of its meal-kit delivery service may bring harm to Blue Apron.




Following its acquisition of Whole Foods Market, The Motley Fool reported that Amazon started testing its new meal-kit delivery service and also filed its trademark with the United States Patent and Trademark Office. To avail of such meal kits, one must be subscribed to AmazonFresh, which is only available in the U.S., and must also be a member of Amazon Prime.

The news of Amazon’s test of its meal-kit delivery service and its acquisition of Whole Foods sent the stocks of Blue Apron, another meal-kit service company, crashing down. However, The Motley Fool stated that investors should have anticipated this event if they’ve been observing closely since Blue Apron’s initial public offering.

Blue Apron ingredients - meal-kit delivery

Blue Apron’s shares decreased upon the news of Amazon entering the meal-kit market. (Source)

With Amazon’s arrival in the meal-kit delivery business, Blue Apron is at a disadvantage because of Amazon’s existing customer base and popularity. The new competitor is also bringing pressure to Blue Apron’s gross and is making the company come up with more options and enhance its quality of service.

Besides the case in Blue Apron, Amazon has also slowly swept small businesses and stores under its rug. What were once prominent chains are now gone as part of the effect of Amazon’s process to innovate and expand its business and services.

According to CheatSheet, these following businesses may become the newest casualties in Amazon’s road to retail growth.

Grocery stores


A research states that people are still interested in shopping in physical grocery stores. (Source)

With Whole Foods now in Amazon’s hands, traditional supermarkets are at risk of getting decimated by Amazon on its entry in the grocery industry. Shares of retailing company Kroger took a hit after the Whole Foods acquisition. However, there may still be hope as CheatSheet reported that there’s a research stating that people are not into the idea of doing their grocery shopping online.


Target store

A Target store in Manchester, Connecticut. (Photo by Mike Mozart via Flickr. CC BY 2.0)

Another company harmed by the deal between Whole Foods and Amazon is Target. As Amazon makes its way into the grocery business, this move can seriously cause more damage to Target. In order to keep itself afloat and to contend with Amazon, the company introduced its new next-day delivery service.


HHGregg store

HHGregg (store pictured) becomes the latest casualty in the onslaught of Amazon in retail. (Photo by Phillip Pessar via Flickr. CC BY 2.0)

The most recent victim of Amazon’s success is HHGregg. The 62-year-old electronics retail company said in April 2017 that it will close down. Aside from competing with Amazon, its failed endeavor to expand nationally was another nail in the company’s coffin.

Angelique Moss is a London-based entrepreneur, writer, and traveller. The world of business, finance, and technology, is her preferred cup of tea. She also writes about the developments and discussions on health, art, luxury and media. A top writer for several Medium publications, she has published hundreds of widely read articles on investing, stocks, global markets, cannabis, and technology for multiple platforms. She is also interested in culture, history, and social affairs.