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BBVA’s is exploring offering its fintech products on Amazon

The BBVA holding company, headquartered in Alabama has shown its interest in selling Fintech products on Amazon’s marketplace. BBVA has been a subsidiary of the Spanish multinational Banco Bilbao Vizcaya Argentaria and is the 30 largest financial institution in the United States. It is not yet clear what type of products BBVA will offer, but loans and insurance products are likely to be included.



This picture represent a couple of services that Amazon could offer.

BBVA is exploring the possibility of offering banking products on Amazon. The financial sector is ripe for disruption and there has been an explosion in innovative fintech solutions. More and more banks are betting on the use of platforms, applications, and digital banks, and other solutions designed to make finance easier. This reality allows BBVA to increase its digital offering on Amazon.

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BBVA’s strategy for using Amazon to offer its products

The financial institution’s latest strategy is to use Amazon to offer its Fintech products. It will start with the pilot program that integrates the alliance to sell aprons, tote bags, and chocolate, among others. The bank will use the program to feel out demand for fintech products on Amazon’s marketplace, potentially setting it up to sell its financial products on the platform in the future.

Amazon currently does not offer any type of Fintech services on its platform. BBVA knows this but reported that it is exploring a plan to make this possible. Although the company did not give details about the catalog they would seek to offer, the initial offer will likely include BBVA’s main products: loans and insurance.

Banks still have major problems with customer service. This has been evident on multiple occasions, with a large number of complaints and multiple failures recorded in their applications and platforms. A situation that could be exploited by Fintech or even technology giants like Apple, Google, Facebook or Amazon itself.

Technology companies are interested in offering finance solutions

With the proposal, BBVA would be putting itself ahead of other banking competitors. Amazon would not only keep a percentage for each transaction of the financial institution on its platform but would also open the doors to any bank that wants to sell its financial services.

Technology companies, such as Amazon, Facebook, Google, and even Apple, have shown interest in offering finance-related solutions, but there is still a great challenge facing Fintech, to reach the more conservative consumers who prefer an old-fashioned bank.

Amazon offers a way for fintech companies to win over cautious consumers. The key problem for most consumers is that hey are reluctant to take risks with their hard earned cash. Amazon is a well known and trusted brand and that name might be enough to push fence sitters into trying novel solutions.

This also represents another opportunity for Amazon to enter into yet another market. The giant already has a strong presence in commercial sales and cloud computing but by leveraging financial solutions they would be able to capture one of the fastest growing sectors in the world today. 

Assuming the test with BBVA is a success it is likely that Amazon will look to partner with other fintech companies and this could rapidly accelerate the adoption rate of new fintech platforms.


(Featured image by geralt via Pixabay)

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Suzanne Mitchell juggles the busy life of a full-time mom and entrepreneur while also being a writer-at-large for several business publications. Her work mostly covers the financial sector, including traditional and alternative investing. She shares reports and analyses on the real estate, fintech and cryptocurrency markets. She also likes to write about the health and biotech industry, in particular its intersection with clean water and cannabis. It is one of her goals to always share things of interest to women who want to make their mark in the world.