Banco Falabella was recognized by Fintech Americas as one of the winners of the Financial Innovators of the Americas Award, taking third place (Silver) at the country level in the Channel Innovation category for its online customer experience monitoring project. Thanks to the development of this project, the bank has accurate, timely, and real-time information on the current status of its digital channels, without the customer having to say that something is not working.
The award in its different categories seeks to identify and highlight the people, teams and projects that are reimagining the financial system in Latin America to make it faster, more efficient and inclusive.
If you want to read more about Banco Falabella and the Fintech Americas International Award for Innovation, download for free our companion app. Born2Invest’s team of journalists gathers the most interesting business news in a single mobile application. It’s impossible to keep up with everything you’re interested in, but our companion app will help you keep track of the important news. Our app is being updated throughout the day.
Banco Falabella is committed to innovation
This fifth version was held as part of the event “The future of banking is human” and awarded two categories “Disrupt Awards” and “Country Awards”. The latter category was won by Banco Falabella.
“This innovation, in which we worked hand in hand with Movizzon, allows us to materialize the philosophy of having the customer at the center of our digital operation and continue advancing in our purpose of consolidating ourselves as the first digital bank with a physical presence in the country,” said Jaime Oyarzún, Production and Technology Manager of Banco Falabella.
This monitoring is possible thanks to the implementation of a system of bots that are installed on real devices (cell phones, tablets, PCs) connected to local internet operators in each country and using real user accounts in production, which are monitored 24/7, measuring a real experience, through a 100% automated process.
“With this technology implemented by Banco Falabella, we are able to understand the end user and be proactive in detecting any type of affectation that negatively impacts the customer experience. In short, it is a digital incognito customer that is 24 hours a day providing information on the performance of digital channels,” said Hismael Alayo, Business Manager of Movizzon.
The implementation of this technology resulted in an increase in customer loyalty and in the use of the bank’s digital channels.
DISCLAIMER: This article was written by a third party contributor and does not reflect the opinion of Born2Invest, its management, staff or its associates. Please review our disclaimer for more information.
This article may include forward-looking statements. These forward-looking statements generally are identified by the words “believe,” “project,” “estimate,” “become,” “plan,” “will,” and similar expressions. These forward-looking statements involve known and unknown risks as well as uncertainties, including those discussed in the following cautionary statements and elsewhere in this article and on this site. Although the Company may believe that its expectations are based on reasonable assumptions, the actual results that the Company may achieve may differ materially from any forward-looking statements, which reflect the opinions of the management of the Company only as of the date hereof. Additionally, please make sure to read these important disclosures.
First published in LR LA REPUBLICA, a third-party contributor translated and adapted the article from the original. In case of discrepancy, the original will prevail.
Although we made reasonable efforts to provide accurate translations, some parts may be incorrect. Born2Invest assumes no responsibility for errors, omissions or ambiguities in the translations provided on this website. Any person or entity relying on translated content does so at their own risk. Born2Invest is not responsible for losses caused by such reliance on the accuracy or reliability of translated information. If you wish to report an error or inaccuracy in the translation, we encourage you to contact us.
The TopRanked.io Weekly Digest: What’s Hot in Affiliate Marketing [++ A2 Hosting Affiliates Review]
Something's brewing in the Right to Repair space. Lawmakers are increasingly law-making. DIY fixer upperers are increasingly fixer uppering. And,...
Why the Carbon Credit Market Is Not Working
The Carbon Brief analysis focused on 34 companies that alone used 38 million tons of carbon dioxide over the period...
Recrowd, Real Estate Lending Platform, Finally Gets European Authorization
Recrowd adopts a distinct approach for less sophisticated investors, limiting their investments to under €1,000 or 5% of their net...
Why the Amounts Invested in Belgian Fintech Companies Decreased
In 2023, the Belgian fintech sector has not witnessed any major fundraising events similar to those in previous years, such...
Bitcoin Soars 130% This Year: Will It Reach New All-Time Highs in 2024?
Bitcoin is currently trading within an ascending channel, maintaining support at $35,000, with an upward trajectory towards the psychological resistance...
Biotech2 weeks ago
Eli Lilly Builds a New Production Center with an Investment of $2.5 Billion
Markets7 days ago
Setting Aside the Magnificent Seven, Gold Has Been a Star Performer Since the Start of the Millennium
Biotech2 weeks ago
European Patent Office Invalidates Moderna’s RNA Solution
Crowdfunding5 days ago
“People Mobil Herzogenrath” Was Created Through Crowdfunding