Banco Falabella was recognized by Fintech Americas as one of the winners of the Financial Innovators of the Americas Award, taking third place (Silver) at the country level in the Channel Innovation category for its online customer experience monitoring project. Thanks to the development of this project, the bank has accurate, timely, and real-time information on the current status of its digital channels, without the customer having to say that something is not working.
The award in its different categories seeks to identify and highlight the people, teams and projects that are reimagining the financial system in Latin America to make it faster, more efficient and inclusive.
If you want to read more about Banco Falabella and the Fintech Americas International Award for Innovation, download for free our companion app. Born2Invest’s team of journalists gathers the most interesting business news in a single mobile application. It’s impossible to keep up with everything you’re interested in, but our companion app will help you keep track of the important news. Our app is being updated throughout the day.
Banco Falabella is committed to innovation
This fifth version was held as part of the event “The future of banking is human” and awarded two categories “Disrupt Awards” and “Country Awards”. The latter category was won by Banco Falabella.
“This innovation, in which we worked hand in hand with Movizzon, allows us to materialize the philosophy of having the customer at the center of our digital operation and continue advancing in our purpose of consolidating ourselves as the first digital bank with a physical presence in the country,” said Jaime Oyarzún, Production and Technology Manager of Banco Falabella.
This monitoring is possible thanks to the implementation of a system of bots that are installed on real devices (cell phones, tablets, PCs) connected to local internet operators in each country and using real user accounts in production, which are monitored 24/7, measuring a real experience, through a 100% automated process.
“With this technology implemented by Banco Falabella, we are able to understand the end user and be proactive in detecting any type of affectation that negatively impacts the customer experience. In short, it is a digital incognito customer that is 24 hours a day providing information on the performance of digital channels,” said Hismael Alayo, Business Manager of Movizzon.
The implementation of this technology resulted in an increase in customer loyalty and in the use of the bank’s digital channels.
DISCLAIMER: This article was written by a third party contributor and does not reflect the opinion of Born2Invest, its management, staff or its associates. Please review our disclaimer for more information.
This article may include forward-looking statements. These forward-looking statements generally are identified by the words “believe,” “project,” “estimate,” “become,” “plan,” “will,” and similar expressions. These forward-looking statements involve known and unknown risks as well as uncertainties, including those discussed in the following cautionary statements and elsewhere in this article and on this site. Although the Company may believe that its expectations are based on reasonable assumptions, the actual results that the Company may achieve may differ materially from any forward-looking statements, which reflect the opinions of the management of the Company only as of the date hereof. Additionally, please make sure to read these important disclosures.
First published in LR LA REPUBLICA, a third-party contributor translated and adapted the article from the original. In case of discrepancy, the original will prevail.
Although we made reasonable efforts to provide accurate translations, some parts may be incorrect. Born2Invest assumes no responsibility for errors, omissions or ambiguities in the translations provided on this website. Any person or entity relying on translated content does so at their own risk. Born2Invest is not responsible for losses caused by such reliance on the accuracy or reliability of translated information. If you wish to report an error or inaccuracy in the translation, we encourage you to contact us.
The ETF Market Reached €589 Billion in the First Half of the Year
Global indices recorded the bulk of flows in Europe with $40.5 billion (€34.3 billion) followed by the U.S. and North...
The Metaverse Is the Way of the Future, and Facebook Just Confirmed It
The metaverse is a fast-emerging reality billed to become the place where we will all live and work in the...
The Spanish Health Tech Sector is Advancing at a Fast Pace
Although the major poles of innovation in digital health are mainly in the major world powers such as the United...
Why Were Cotton Futures Lower for the Week
Cotton futures were lower last week on demand concerns as ideas of strong demand continue. The weekly export sales report...
Fed: Murderer of Markets and the Middle Class
To this point, Total non-financial debt has skyrocketed from $54.3 trillion, at the start of the pandemic, to $62 trillion...
Cannabis5 days ago
First Legal Cannabis Crop Harvested in Ecuador
Featured6 days ago
Mining Companies with High ESG Ratings Outperform the Market in Financial Performance
Business5 days ago
Is Peer to Peer Lending Safe for Investments?
Featured6 days ago
Which Financial Products Have Grown the Most in 2021?