Marie Michèle Razafintsalama is a publisher in Madagascar. With the crisis caused by the coronavirus pandemic, her company, Jeunes Malgaches Editions, lost 65% of its turnover. “I have decided to close the company in June if the state renews the containment because we will no longer be able to work,” she said.
The government’s inaction increases her concern. The Malagasy government has in fact rejected an economic safeguard plan proposed by the private sector, which included low-interest loans. The publisher has asked for help from the culture ministry, suggesting public orders, or payment of invoices for books being printed. To no avail.
Ms. Razafintsalama’s difficulties are emblematic of what the book sector in Sub-Saharan Africa is going through because of the pandemic. Every link in the chain has been heavily impacted. Many bookshops, which were the first to be affected, have had to reduce their opening hours because of policies of confinement or restriction of movement, as highlighted by an assessment carried out in early April by the International Association of Francophone Booksellers (AILF).
Download for free the Born2Invest mobile app and find out more details about the book sector in Sub-Saharan Africa. Read the most important business news from around the world with the best online aggregator.
Fairs and festivals canceled
The AILF brings together some one hundred bookshops in sixty countries. Some of them, such as the Ikirezi bookshop in Kigali or the Mercury bookshop in Burkina Faso, had to close after two weeks of very low activity. All of them were worried about the post-confinement situation: how could they survive in the absence of local support for the cultural sector or social protection? AILF concluded that a disaster was to be expected unless the International Organization of the Francophonie (OIF), French institutes and local governments mobilized collectively.
The drop in activity of book sales outlets has obviously weighed on the continent’s independent publishers, who have also suffered from the cancelation of fairs and other festivals in their countries and abroad. Another cause for anxiety is the closure of educational institutions. The continent’s publishers are heavily dependent on the purchase of school books, as Anges Félix Ndakpri, president of the Association of Publishers of Côte d’Ivoire (Assedi), which brings together 25 publishers in the country, pointed out. As soon as the first cases were reported in Côte d’Ivoire, the state closed schools and universities. “School books account for 70% of the publishing market, which is worth $33 million (20 billion CFA francs). The book chain in Côte d’Ivoire has been devastated,” he warned.
Anticipating abysmal losses, the publishers have postponed the publication of new books. They have not yet closed down, but some have had to vacate their premises because they cannot pay their rent. While Ivorian publishers can benefit from the assistance measures provided by the state for SMEs, these are not sufficient according to Assedi, which is calling for specific aid for book professionals. Thus, on April 27th, publishers met Raymonde Goudou Coffie, the Ivorian minister of culture and francophonie, to present her with an economic safeguard plan for the sector and to ask for the setting up of a permanent aid fund for publishing.
In Senegal, there is a fund for publishers
“Senegal has had such a fund for a long time, and plans to increase it to cope with the crisis,” Ndakpri explained. “We think it is time for the government to make efforts to create the same thing here in Côte d’Ivoire. As I explained to the Minister, books are not just any commodity, they are a cultural and social asset that contributes to the development of an entire nation. Health and education are the sectors most shaken by the crisis. This must urge us to review our economic and social models.”
Public book policies in sub-Saharan Africa are missing
The current crisis thus underscores the “glaring absence” of public book policies in Sub-Saharan Africa, as the International Alliance of Independent Publishers (IAIA) pointed out in a forum.
Long dominated by state or foreign publishing houses, the book sector on the African continent has been structured and developed since the 1990s, with the creation of a large number of independent publishing houses. Publishers, who publish school books as well as novels, essays and comic books, group together in associations and organize book fairs, exhibitions and training courses. “And this is often the case in the absence of public policies on books,” said Laurence Hugues, President of the IAIA.
A cartography developed by the association supports his claims. It lists cultural policies, copyright, taxes on books, and aid for creation and publishing in Latin America and thirteen Sub-Saharan African countries. Conceived as an advocacy tool for publishers with their governments, it was sent to UNESCO and the OIF.
DISCLAIMER: This article was written by a third party contributor and does not reflect the opinion of Born2Invest, its management, staff or its associates. Please review our disclaimer for more information.
This article may include forward-looking statements. These forward-looking statements generally are identified by the words “believe,” “project,” “estimate,” “become,” “plan,” “will,” and similar expressions. These forward-looking statements involve known and unknown risks as well as uncertainties, including those discussed in the following cautionary statements and elsewhere in this article and on this site. Although the Company may believe that its expectations are based on reasonable assumptions, the actual results that the Company may achieve may differ materially from any forward-looking statements, which reflect the opinions of the management of the Company only as of the date hereof. Additionally, please make sure to read these important disclosures.
First published in LeMonde, a third-party contributor translated and adapted the article from the original. In case of discrepancy, the original will prevail.
Although we made reasonable efforts to provide accurate translations, some parts may be incorrect. Born2Invest assumes no responsibility for errors, omissions or ambiguities in the translations provided on this website. Any person or entity relying on translated content does so at their own risk. Born2Invest is not responsible for losses caused by such reliance on the accuracy or reliability of translated information. If you wish to report an error or inaccuracy in the translation, we encourage you to contact us.
Two French laboratories announced investments recently
The French laboratory Pierre Fabre announced an investment of $5.3 million (€4.5 million) to produce the active ingredients for binimetinib...
Rritual builds mass market appeal for functional mushroom adaptogens: case study in health marketing
Marketing a product in any niche is tricky, but marketing a product beyond its niche is folly. Or brilliance. The...
Italy has classified CBD as a narcotic: CBD oils are to disappear from stores
Italy has just classified CBD as a narcotic. The decree is a threat to the entire cannabis industry in Italy,...
Workinvoice to launch the invoice advance integrated in the management software
Workinvoice and Passepartout launched the invoice integrated in the management software. Invoice trading allows companies to assign outstanding trade receivables...
7 important Augmented and Virtual Reality trends for 2020
As one of the fastest-changing industries globally, AR and VR keep surprising us with fresh use cases and applications. In...
Featured6 days ago
B2B only: Spotcap sells credit business to Ferratum
Business6 days ago
Not all software IPOs are created equal
Featured6 days ago
Domestic demand versus export demand: which is better?
Business7 days ago
Stay safe and survive the second wave: The savvy investors guide to stock selection