The TopRanked.io Weekly Digest: What’s Hot in Affiliate Marketing [Buffalo Partners]

Quick Disclosure: We’re about to tell you how the Buffalo Partners affiliate program is pretty great. And we really mean it. Just know that if you click on a Buffalo Partners link, we may earn a small commission. Your choice.

The buffalo is a surprisingly versatile animal.

It’s good for dad jokes.

It’s good for naming stuff.

And it’s good for cramming multiple memes into one.

Heck, the buffalo’s even good for making you money.

Wanna find out how?

TopRanked.io Affiliate Partner Program of the Week — Buffalo Partners

Remember how I just said the Buffalo’s good for cramming multiple memes into one?

Turns out, it’s also good for cramming multiple brands into one.

Meet Buffalo Partners, the TopRanked.io top affiliate program of the week.

Buffalo Partners — Here’s What You’ll Be Promoting

If you don’t know the name Buffalo Partners, then you might know some of the brands that come under its roof.

Here’s a small teaser:

• Royal Vegas
• All Slots
• Jackpotcity
• Euro Palace
• GamingClub
• Ruby Fortune
• Platinum Play

And if you don’t know any of those brands, then it’s probably time you get a little more acquainted with the iGaming scene.

Buffalo Partners will help.

You see, Buffalo Partners is one of those rare programs that packs a ton of brands into a single program, and still somehow manages to pay you the sorts of commissions you’d usually find working directly with a single brand.

Buffalo Partners — Here’s What They’ll Pay You

So, speaking of commissions, let’s take a look at what Buffalo Partners will pay you.

Now, let’s start with the good news — Buffalo Partners, despite having a bunch of brands in its affiliate program, keeps its commissions simple.

The bad news is that if you want the top commission rates, you’re gonna have to perform. But hey, that’s pretty standard in just about every iGaming program under the sun, so is it really bad news?

I don’t think so.

So let’s take a closer look at what Buffalo Partners is offering, starting with its rev share plan.

Players	Commission
0-10	25%
11-40	30%
41-100	35%
101+	40%

All up, that’s pretty reasonable. Sure, you can get some higher rates in some other programs. But, before you turn your back on Buffalo Partners, there’s something you need to know.

Buffalo Partners has no negative carry.

Let me repeat that because it’s kinda big.

Buffalo Partners has no negative carry.

Now, if you know what that means, then you know this is kinda a big deal.

And, if you don’t know what that means, let me explain. It’s simple.

When most iGaming affiliate programs calculate your rev share commissions, they calculate it off your net revenue. That means, if the players you refer win, then you get zero commissions.

Now, that’s all well and good. But what if your players win really big — like hitting the jackpot big?

Well, guess what!? Most programs are gonna apply “negative carry” — that is, they carry the loss forward. And that means you’re not gonna get paid for months or years.

Buffalo Partners doesn’t do this.

Oh, and before I close this section out, it’s probably worth mentioning that Buffalo Partners also offers some killer CPA deals, too. But you’ll need to speak with your affiliate manager to get these.

Get Started With Buffalo Partners Here

Alright, I know what you’re thinking.

I just told you to “speak with your affiliate manager” if you want some killer CPA deals at Buffalo Partners.

But you don’t have a Buffalo Partners affiliate manager.

Not to worry, that’s an easy problem to solve. Simply head here and sign up.

Or, if you’re not quite ready to speak with a Buffalo Partners affiliate manager, why not check out our full Buffalo Partners Affiliate Program Review over on TopRanked.io for more deets?

Affiliate News Takeaways

The Woke-ification of Affiliate Marketing

First, they came for your college campuses.

Then they came for your news, politics, and entertainment.

And now, they’re coming for your affiliate campaigns.

What am I talking about?

Glad you asked.

I’m talking about the latest installment in the woke-ification on everything you do, see, and think.

Enter the latest article that Affiverse published just this week.

Of course, I’m not going to actually suggest you should click through and read the article.

But if you do, be warned: once you’re done, you’ll be convinced you just woke up from a month-and-a-bit-long coma that just so happened to coincide with April 1.

So to spare you the trauma, let me summarize it for you here:

• Affiverse says we should stop using words like “Traffic”, “Conversion”, “Depositors”, and “Bonuses”.
• Affiverse describes these words using bog-standard pejoratives straight out of the DEI (diversity, equity, and inclusion) handbook. You know the ones: “insensitive”, “dehumanizing”, “exclusionary”, etc.
• Affiverse recommends you instead adopt the sort of thoughtful, inclusive language that people like AOC would use if they’d gone into affiliate marketing instead of politics.

As for what that vocabulary is, here goes:

Stuff Affiverse classifies as ‘Dumb sh*t cishet white guys say’	Stuff Affiverse classifies as ‘AOC-approved words for the woke’
Traffic	Audience, Visitors, or Players
Conversion	Sign-ups, Deposits, or Sales
Depositors	Customers
Bonuses	Rewards, Incentives, or Credits

Now, I don’t know about you, but I’m usually pretty against climbing up the euphemism ladder.

First, heights are dangerous.

But second, and more importantly, 99% of the time the only good reason for doing so is when you’re trying to pull the wool over someone’s eyes.

We do it as marketers all the time.

For example, let’s say you had to sell this:

What copy are you gonna use?

1. “Cheap brand-name knockoff”
2. “Wallet-wise fashion twins”

Personally, I’m going with the euphemism-laden #2.

And that’s got nothing to do with the fact that “cheap brand-name knockoff” potentially excludes the gender-fluid attack helicopter “Corcs” brand from the far-right, ultra-privileged “we built our own brand” class.

Nope.

Instead, it’s got everything to do with the fact I wanna pull the wool over your eyes.

You see, while facts don’t care about your feelings, my marketing copy does.

And that means it should make you feel like you’re getting something so special you can’t help but hit the buy now button.

And if getting you there means using every euphemism in the book, then that’s what it’ll do.

Takeaway

Look, in all honesty, I don’t know what to make of all this.

One side of me wants to believe the Affiverse article is one big joke.

But it’s clearly not April 1, so that means something’s going on here. So let’s figure it out, starting with this line from Affiverse’s conclusion:

“Consider updating the way you speak and present your program to your affiliate partners and value relationships over transactions.”

Now, I don’t know if you see what’s going on here. But I think I do.

It looks like Affiverse is coaching affiliate programs on how to use the euphemism ladder to pull the wool over affiliate marketers’ eyes. The giveaway is this bit: “value relationships over transactions.”

Don’t believe me? Then riddle me this.

What do you value most in an affiliate program:

1. Having a relationship with your affiliate manager that’s only as valuable as the euphemisms upon which it was built?
2. Earning great commissions by driving your “traffic” to an affiliate offer with a high “conversion” rate?

As with the last question, I’m going with #2. Even if I potentially risk getting canceled for using patriarchal vocab like “traffic” and “conversion”.

And if you were even hesitating about #1, let me remind you about something the folks in the 9-5 world have known for a long time.

Replace “HR” with “an affiliate program”, and hopefully you get the point.

And just in case you’re still not seeing the point, let’s try a hypothetical.

Imagine you’re signing up for an affiliate program. You go to their FAQ page. You read their answer to “Why choose us?”. Which reason do you prefer:

• We value “audiences”, “visitors”, and “players” of all shapes, colors, and sizes. Our inclusive “signups” and equal-opportunity “deposits” program ensure equitable “sales” to underrepresented communities while ensuring inclusivity for diverse “customers”.
• We represent some of the web’s best casinos and are able to provide advanced services including solutions for webmasters, program development/management, holistic, real time reporting, cutting edge marketing tools, premium creative material and a commission structure which simply can’t be beaten.

Once again, I’m going with #2.

And by the way… I copy-pasted #2 from Buffalo Partners’s FAQ.

Yeah, they’re that good.

No hiding behind fluffy, feel-good language.

Just hard commitments to the sort of results-driven stuff that’ll help get you paid.

You should probably sign up.

Speaking of Warm, Fuzzy Relationships, Google and Reddit Are Snuggling Up

This week’s biggest headline in internet land is probably Reddit’s IPO announcement. But, unless you’re in the eToro affiliate program and planning on using the news as content to help pump your affiliate links, that’s not exactly the most noteworthy affiliate news.

So let me give you some Reddit news that’s a little more actionable, straight from Reddit’s blog: “Expanding our Partnership with Google”.

Or, if you’d prefer Google’s take on it, here it is on Google’s blog: “An expanded partnership with Reddit”.

Now, forget the AI stuff for a moment.

I want you to focus on this bit instead: “We’re ushering in new ways for Reddit content to be displayed across Google products.”

And if you don’t know why this is big, then you’ve clearly been living under a rock.

You see, there’s been a bit of a “trend” happening for a while now among savvy Googlers.

Does anyone else also type in the word “reddit” after anything you’re researching on Google?

Life hack to get straight to an answer without scouring through SEO’d 1000 word articles for a simple question.

— Neel Parekh (@NeelBParekh) June 12, 2022

In fact, it’s a bit more than just a “trend”. It’s pretty much the only thing that’s keeping Google usable for a lot of people.

This became apparent last year around the time of the Reddit blackouts.

At that time, Google, in a round-a-bout way, pretty much straight up admitted that it’s SERPs were basically junk without Reddit.

Take this headline from CNBC, for example:

And here’s the copy-paste of the two key takeaways from that article:

• “Prabhakar Raghavan, Google’s head of search, admitted users are unhappy when employees asked about the Reddit blackouts and their impact on results.”
• “Raghavan said the company is testing a number of ways to improve search results for more authentic answers.”

So it would seem this week’s announcement about “ushering in new ways for Reddit content to be displayed across Google products” is Google finally coming good on its promise to “improve search results for more authentic answers.”

Now, of course, Google featuring Reddit a bit more does introduce one big runaway recursion problem.

This meme describes that problem pretty well.

But fortunately, that’s not our problem to solve.

Instead, our problem is how to deal with Reddit outranking our own content.

Now, here, you’ve got two options.

Option 1 — Focus on Stuff People Aren’t “Redditing”

When it comes to searching for stuff, there are a couple of areas where people are most likely to want “genuine” content. Think product reviews and the like.

And this kinda makes a lot of sense. After all, what are you more likely to trust:

1. An affiliate website’s casino review
2. A Redditor’s casino review

I’m going with #2.

(PS: If you wanna promote casinos, think about joining Buffalo Partners. Okay, back to the story.)

But when it comes to other stuff, Reddit’s still not the first place I’m turning to. Google’s still fine if you wanna ask it “how to fix a leaking faucet”, for example. After, all, what’s the commercial motivation to make up fake “how to fix a leaking faucet” content? (Okay, sure, if you’re selling snake oil there is…)

Anyway, long story short, the more “genuine” people expect their content to be, the more you should worry about Reddit.

But if your content’s all about sharing some facts, sharing some how-tos, or sharing anything else where the content isn’t as prone to being shaped by “commercial interests”, then you’re probably safe from the Reddit threat.

Option 2 — Lean Into This “Redditing” Trend Hard

Now, as I said before. The whole people using Google to find Reddit content is nothing new.

And, no surprises here, that means we’ve covered it before.

In fact, way back in our Mate Affiliates review edition, we went pretty in-depth into a strategy you can use to rank “genuine” Reddit content on Google.

If you want a link that’ll take you straight to the method, then use this one here. But just make sure you scroll up and check out the rest of the edition — as usual, there’s plenty of good stuff (including an affiliate program paying 60% commissions).

Takeaway

Right now, the writing on the wall is pretty clear.

Awash in a sea of SEO-optimized content, the average Google user’s been getting sick of Google for a while now.

And recently, Google’s started trying to do something about it.

This latest partnership with Reddit to ‘usher’ “in new ways for Reddit content to be displayed across Google products” is just the latest in a string of things that are signaling the direction Google’s going.

But there are little signals popping up elsewhere, too.

For instance, earlier this month Google was clearly trying some experiments to clean up one of the worst offenders when it comes to SEO — recipe blogs.

Now, that experiment resulted in a bunch of bugs.

But it also resulted in recipes posted to Pinterest getting a major boost as more “traditional” recipe blogs copped a major downranking.

In short, Google looks like it’s pivoting to “genuine” user-generated content for a bunch of stuff.

So here’s one idea about what you can do to get ahead of the curve:

• Step 1: Spin up a bunch of Reddit accounts.
• Step 2: Use these accounts to post/answer a bunch of casino-related content.
• Step 3: Use a good social panel to boost these posts and replies. (Psst, if you need a good social panel, check out our Media Mister review.)
• Step 4: Drop a few affiliate links from some Buffalo Partners brands.
• Step 5: Profit.

Closing Thought

It was only a couple of months ago (in our KuCoin Affiliate Program Review edition) that we first took a leaf out of the SJW playbook and applied it to marketing.

As a reminder, that trick was using “status”, not “logic” to convince someone. Basically, instead of relying on facts/logic, the best way to convince someone is to tell them they’re “low status” if they don’t agree with you.

Then this week, it seems we revisited the SJW playbook in the news section. There, we showed how the euphemism ladder’s only real purpose is to pull the wool over someone’s eyes.

For example, in the same way that an SJW might say “non-binary individual” instead of “dude looks like a lady”, a marketer might say “designer duplicates for the discerning” instead of “cheap Chinese clones”.

So what’s the point here?

Well, it’s kinda simple.

Sometimes, we learn things in the most unexpected ways/places.

That means you should never turn your back on something where you might just learn something valuable.

So don’t turn your back on Buffalo Partners just yet. If you look for the lessons, they’ll always be there.

And if they’re not, then at least you’ll walk away with some dollars in your pocket.

Either way, you can’t lose.

__

(Featured image by SevenStorm JUHASZIMRUS via Pexels)

DISCLAIMER: This article was written by a third party contributor and does not reflect the opinion of Born2Invest, its management, staff or its associates. Please review our disclaimer for more information.

This article may include forward-looking statements. These forward-looking statements generally are identified by the words “believe,” “project,” “estimate,” “become,” “plan,” “will,” and similar expressions. These forward-looking statements involve known and unknown risks as well as uncertainties, including those discussed in the following cautionary statements and elsewhere in this article and on this site. Although the Company may believe that its expectations are based on reasonable assumptions, the actual results that the Company may achieve may differ materially from any forward-looking statements, which reflect the opinions of the management of the Company only as of the date hereof. Additionally, please make sure to read these important disclosures.