Apple finally unveiled Apple Music, an on-demand music platform the tech world calls “the giant’s answer to Spotify.”
But everyone knows that Apple would not just launch something that’s only a pastiche of an existing industry leader. As it was in the past, it has to offer something new, or at least appear to be a bit different from its direct competitors even though it’s just a mishmash of existing ideas.
Apple Music is not just another Spotify. It also has Facebook-like social features and a 24/7 radio station from Apple broadcasting. According to the tech giant, these capabilities will be “a great new way for music fans to connect with their favorite artists.”
While this will be good news to artists, especially unsigned and unknown acts that need a reputation boost from a music giant like Apple, its competitors might consider it a beginning of something unwelcoming.
Spotify might find itself restructuring its platform in case its non-paying listeners jump immediately to Apple. And this is no laughing matter for Daniel Ek, Spotify’s CEO, as he knows how big he’s losing from not having Taylor Swift, the Beatles, and some great UK rock acts on its platform.
Tidal, the celebrity-supported music streaming platform owned by Jay Z, might also find itself losing more with Apple Music’s emergence. The only practical thing it could do as of this moment is to embark on a Radio-like move, or in other words, offer itself to smaller but promising markets outside the United States.
The inclusion of Apple only shows how big the streaming segment is. Apple, as history can prove it, is not interested in small niches.
However, as of today, the only threatened segment is music streaming, which is currently dominated by Ek’s platform after surpassing Pandora’s market value several years back.
Apple has never announced anything yet on going beyond music streaming or if it has plans of challenging Netflix and Hulu, the giants of on-demand Internet TV today. Audioboom (LSE: BOOM), the lone spoken-word audio content provider on the market, is unlikely to receive a challenge now since the non-music audio segment remains relatively small compared with music or Internet TV.
Generally, tech journalists, artists, and even indie producers feel that Apple’s latest move can benefit not only the streaming segment but the entire music industry as well.
For journalist Dieter Bohn, the platform is easy to use and offers capabilities that no platform ever thought of providing.
LA-based indie producer Alex Rivera doesn’t doubt Apple’s intention of helping smaller musicians as he personally experienced the company’s sincerity on such in the past.
SoundCloud’s Alex Ljung said that Apple Music could help the streaming segment as a whole, as it could create real competition in the segment. This will force everyone to improve their rates and services, which all boils down to satisfying the consumers and the music fans, the cornerstone of the industry.
“The amount of listening happening on streaming is still very small. Apple is going to rapidly increase the market for all of us,” Ljung said, according to a Venturebeat report from the Midem Music Industry Festival in Cannes, France.
Perhaps the only one unconcerned over the latest Apple launch is Daniel Ek, a feeling he has already “immortalized” in a now-deleted exceedingly curt tweet: “Oh ok.”
This article may include forward-looking statements. These forward-looking statements generally are identified by the words “believe,” “project,” “estimate,” “become,” “plan,” “will,” and similar expressions. These forward-looking statements involve known and unknown risks as well as uncertainties, including those discussed in the following cautionary statements and elsewhere in this article and on this site. Although the Company may believe that its expectations are based on reasonable assumptions, the actual results that the Company may achieve may differ materially from any forward-looking statements, which reflect the opinions of the management of the Company only as of the date hereof. Additionally, please make sure to read these important disclosures.
IoT and LaaS mean stronger growth for LED market
With the advent of the Internet of Things and Lighting-as-a-Service, LED lighting is growing even more popular as it becomes...
Disney continues the quest to buy Fox as Brazilian regulators raise concerns
Brazil is the latest country from which Disney must seek regulatory approval to purchase 21st Century Fox and form New...
Why consumers should care about the launch of 5G
5G has started to roll out, but many consumers are not excited about it given the poor and unreliable cellular...
Self-Directed IRA LLC: How to know it’s right for you
You can use a Self-Directed IRA LLC to diversify your retirement portfolio, especially when you want to invest in assets...
GlaxoSmithKline to acquire Tesaro to strengthen pharmaceuticals business
GlaxoSmithKline is beefing up its pharmaceuticals business with the acquisition of Tesaro for its strength in cancer treatment drugs, and...
Collections5 days ago
Snyder art gallery in Texas showcases creativity at its smallest
Featured4 days ago
Cannabis companies look towards global production as North American pot stocks suffer heavy losses
Crypto3 days ago
Kaleido’s Blockchain-as-a-Service offers enterprise subscriptions
Base Metals4 days ago
Going beyond gold: Companies eye Nevada as base metals center
Crypto3 days ago
Is Bitcoin entering a mining death spiral?
Crypto4 days ago
G20 leaders agree to regulate crypto-assets but no mention of taxation
Entrepreneurship3 days ago
Why website owners should have good page loading speed
Agriculture3 days ago
US agriculture futures surge following news of trade war truce with China