ClickWash founded by Grisanzio Battirossi and Fabio Morneghini in 2020 as a platform for requesting home-delivery laundry service, allows users to choose the type of service they want and the laundry they prefer, from the neighborhood laundry to the most convenient and comfortable one, receiving washed and ironed garments at home in a few days. In Italy, the laundry sector is worth about €1.3 billion and has more than 14 thousand active laundries.
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The startup, whose goal is to digitize and innovate this sector, is already active in 3 Italian cities, Milan, Turin, and Monza, and will also open in Rome and Bologna by the end of 2022
In 2017 Fabio together with his parents took over a historic laundry in Cusano Milanino, in the province of Milan, which had been operating since the 1960s. A traditional type of laundry that later expanded the spectrum of its services by performing all types of treatments. With the introduction of the delivery service, the laundry was thus able to respond to all kinds of customer needs. From the success of this initiative, which combined tradition with innovation, came the idea of ClickWash to give all traditional laundries the opportunity to digitize in one app.
“ClickWash is a project that we believed in from the very first moment; when it was born, we were very clear about what we wanted: to create the only Italian marketplace for ordering and picking up one’s clothes, 100% scalable and digitized, that was of quality and above all with the desire to become 100% eco-sustainable,” said Fabio and Grisanzio.
“Thanks to the experience gained over the years in this sector, having had a family business behind me that operated in the laundry market, I realized the potential that technology could add. In fact, it is possible to digitize and scale one of the few sectors that is still not fully technologized, thus coming to offer a major national service,” added Fabio, who has always worked in the family laundry business thus knowing the industry perfectly from the inside. This in-depth knowledge of the industry fits perfectly with the skills of Grisanzio, an analyst and developer with more than a decade of experience.
The element that differentiates it from other competitors is the marketplace that allows users to be able to choose their laundry within a quality laundry network
ClickWash, supported by Peekaboo which offers a digital accelerator program, has launched an equity crowdfunding campaign on MyBestInvest, a Bologna-based platform that, since 2020 has closed 4 successful campaigns with a total raising of €510,000.
The goal of the campaign is to raise €250,000 to open in 15 more cities within two years with the best laundries in the area to give as many users as possible the opportunity to take care of their wardrobe, without moving from home in the easiest and safest way. In addition, the founders added, the company aims to “use a 100 percent electric fleet for order pickup and delivery. A green turn that adds to an already high attention to the environment, water saving, energy consumption, and pollution more generally.”
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