Crowdfunding campaign for a game overfunded in only 5 hours from launch
Aster’s crowdfunding reward campaign on Produzioni dal Basso, winner of laFeltrinelli’s call for proposals, exceeded the economic target of $10,000 (€9,000), with hundreds of pre-orders. After the collection, Feltrinelli bookstores will commit to supporting Aster’s project with a 50% co-financing, guaranteeing its distribution – starting from February 2021 – in laFeltrinelli physical bookstores.
After only 5 hours the reward crowdfunding campaign on the platform Produzioni dal Basso was overfunded to finance Aster, the winning game launched by laFeltrinelli bookstores.
Last September, Feltrinelli had launched a call for ideas to select and identify projects to be implemented and put on the market in the “boxed game”. The call included the launch of a crowdfunding campaign on Produzioni dal Basso, in order to collect the necessary financial resources for the actual realization of the project. Projects with a collection of at least 50% of the budget would be co-financed for the remaining 50% by laFeltrinelli, which will also take care of their distribution. This is the first initiative of its kind launched by laFeltrinelli to select, create, and distribute new and original box games through crowdfunding.
Read more about the success of the crowdfunding campaign for the game Aster and be the first to read the most interesting finance news with the Born2Invest mobile app.
An exceptional success on the Italian crowdfunding project
Aster’s campaign exceeded the economic target of $10,000 (€9,000) with hundreds of pre-orders, which is not so common for a crowdfunding reward campaign launched on an Italian platform. After the collection, Feltrinelli bookstores will commit to supporting Aster’s project with a 50% co-financing, guaranteeing its distribution – starting from February 2021 – in laFeltrinelli physical bookstores and on the connected e-commerce sites. Until January 8th, 2021 it will be possible to get the game in pre-order with special prizes and rewards, before distribution in the brand’s bookstores and online shops.
Aster is a game of intuition and spatial logic, born from inside Mensa Italia, an international non-profit association that aims to promote activities and projects of dissemination and study of intelligence, which sees among its members those who reach or exceed 98% of IQ in carrying out a standard test. Mensa promotes the investigation and dissemination around intelligence. It promotes meeting, friendship and socialization among people of all sexes, ages and social backgrounds, who have a high IQ.
The game was created by game designers Manuel Cuni (known to the general public as Immanuel Casto and former creator of popular board games) and Dario Massa, and uses illustrations by Marco Albiero. Aster is a game of intuition and spatial logic (from 2 to 4 players), in which, through simple rules, the player will have to generate, move on the map and destroy stars with a single goal: to reconstruct the constellations as we see them from the earth’s perspective to claim them before the other players.
Produzioni Dal Basso is the “oldest” Italian platform of reward and donation crowdfunding
Last January, the platform released a report on its performance in 2019, which showed a collection of 3.37 million, an increase of 50% compared to 2018. The funds raised thanks to more than 50,000 donations made it possible to finance 1,062 projects. Of course, those presented are many more and mostly refer to the category “community and social” (1,145), followed by “books and publishing” (750) and “films and shorts” (672).
Over 940 projects reported impact and sustainability objectives among the 17 SDGs (UN 2030 agenda). One of the important innovations introduced in October 2019, in fact, was the possibility for designers to indicate in their projects the objectives of impact and sustainability by choosing among the 17 standards indicated by the UN for the 2030 agenda.
(Featured image by StartupStockPhotos via Pixabay)
DISCLAIMER: This article was written by a third party contributor and does not reflect the opinion of Born2Invest, its management, staff or its associates. Please review our disclaimer for more information.
This article may include forward-looking statements. These forward-looking statements generally are identified by the words “believe,” “project,” “estimate,” “become,” “plan,” “will,” and similar expressions. These forward-looking statements involve known and unknown risks as well as uncertainties, including those discussed in the following cautionary statements and elsewhere in this article and on this site. Although the Company may believe that its expectations are based on reasonable assumptions, the actual results that the Company may achieve may differ materially from any forward-looking statements, which reflect the opinions of the management of the Company only as of the date hereof. Additionally, please make sure to read these important disclosures.
First published in Crowdfunding buzz, a third-party contributor translated and adapted the article from the original. In case of discrepancy, the original will prevail.
Although we made reasonable efforts to provide accurate translations, some parts may be incorrect. Born2Invest assumes no responsibility for errors, omissions or ambiguities in the translations provided on this website. Any person or entity relying on translated content does so at their own risk. Born2Invest is not responsible for losses caused by such reliance on the accuracy or reliability of translated information. If you wish to report an error or inaccuracy in the translation, we encourage you to contact us.
The TopRanked.io Weekly Digest: What’s Hot in Affiliate Marketing [Week 21]
With car prices predicted to tank, there's an opportunity for affiliates to cash in big. To learn how, all you...
Miwendo Opens Round of €4 Million after Capturing €1.6 Million from Health
In November, Miwendo developed a first clinical study, and will now work on a second, both at the Hospital Clínic...
Coinbase Signs License Agreement to Provide Liquidity and Custody Services with Bitpanda
As Coinbase begins its European expansion, the licensing agreement with Bitpanda serves as a strategic move to capitalize on opportunities...
P&G SGR and UpsideTown Launch Energy Town Fund Dedicated to Renewables
EnergyTown represents an innovation in terms of the target for raising funds on a fintech platform: the first round that...
Cape Verde PM Asks Banks to Change Perception of Financing in Agriculture and Fisheries
POSER was funded at a cost of $36.9M by the Government of Cape Verde, the International Fund for Agricultural Development...
Featured2 weeks ago
Stock Markets Continue to Fade, While Divergences Dominate
Crowdfunding5 days ago
RE-Lender Campaign Started on Finnexta
Biotech2 weeks ago
Prim Increases Turnover by 15% in the First Quarter of 2023, Up to €54 Million
Featured2 days ago
P&G SGR and UpsideTown Launch Energy Town Fund Dedicated to Renewables