This 2021 will be a year in which the industry of financial technology companies, fintech companies, will continue to grow and advance, due to the isolation measures in place because of the COVID-19 pandemic. In this environment, it is elementary that these companies continue to implement efficient methods to support customers, according to the fintech company Albo.
“2020 has been one of the most important years for the fintech industry. Consumers, households and businesses alike have had to rely on the digital world much more than at any time before due to the pandemic. Advances in this industry are aimed at helping people use services to navigate risk-free, avoid overspending and generally better manage their finances,” said Juan Pablo Rojas, product director at Albo.
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How the pandemic helped the fintech sector
In this sense, fintech companies should focus on six trends that will continue to boom throughout the year, such as the dissemination of financial education products and solutions, contactless payments, artificial intelligence, biometrics, voice technology, and e-commerce.
According to Albo, in terms of the dissemination of products and solutions in support of financial education, solutions have been designed to support the financial education of customers, such as coaching, a segment that has grown in the last year due to greater interest of people in investing.
Meanwhile, in the contactless payments segment, a survey conducted jointly by the National Retail Federation and Forrester Research reveals that 19 percent of U.S. consumers made a contactless digital payment for the first time in May 2020, with nearly two-thirds of them using a smartphone to do so.
“The need for contactless payments to curb the spread of COVID-19 will detonate the massive adoption of digital collections,” the Bank of Mexico (BdeM) recently assured.
For artificial intelligence, this 2021, financial technology applications will continue to apply it to serve and get to know the customer, with various means such as bots in company chats and other more advanced functionalities.
In turn, cybersecurity has been one of the topics that has taken on greater relevance among internet users in recent months, and at a time when digital banking and customer data are within the reach of cybercriminals, it is essential for organizations operating in the fintech industry to take all available security measures.
“Biometrics is the best way to take security to the next level, giving users confidence that their data is protected. The use of biometric technology for identity verification will grow, but contactless solutions are going to take over the tactile fingerprint reader market,” considered Albo.
In turn, he said, voice assistants can act as an automated support agent by providing basic data about the user’s account, and voice can be used as biometric data to authorize payments, also known as voice payments.
“The aforementioned trends arise from the needs of customers who require greater access to financial information in an easy and secure way at any time, the pandemic accelerated digital transformation,” concluded Rojas.
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First published in LaJornada, a third-party contributor translated and adapted the article from the original. In case of discrepancy, the original will prevail.
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