A true innovation on the Moroccan market, SoGé continues its evolutionary trajectory and consolidates its leadership as an online bank by continuously strengthening its offer of digitalized services for the benefit of all its customers.
This time, the online bank has paid special attention to teenagers by enriching “SoGé Ado”, the first online banking offer in Morocco dedicated to young people aged 12 to 18.
Launched last April, “SoGé Ado” offers a full range of banking and non-banking services specifically designed for young people, in line with their strong appetite for “intuitive” digital paths that reinforce their autonomy.
“SoGé Ado” also strives to contribute to the financial education of young people by familiarizing them with good financial management practices on a daily basis, thus preparing them to become informed and responsible citizens, with the possibility of keeping their bank accounts when they come of age.
Since its launch last April, ”SoGé Ado” has also been listening to young people and is continuing to develop its value proposition through the imminent integration of new services and features.
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Thus, the young customers of ”SoGé Ado” will benefit from a new extension of services including
- An electronic payment sticker* that can be attached to the young customer’s cell phone, thus operating in “contactless” mode
- A new website that emphasizes the educational support of young people in financial management, while presenting a list of new partners and “good deals” to delight young customers, with substantial discounts.
- The creation of a dynamic of innovative and affinity interactions with young customers and prospects, at the heart of their concerns, with (1) the launch of a dedicated Gaming tournament (2) the creation of the game “KAYN QUIZ”, to bring the teenagers’ universe closer to the parents’ universe and create more complicity between them around an informative and didactic approach.
As a reminder, SoGé is the forerunner of the Kingdom’s online banks, proposing full-distance relational models, from the beginning of the relationship but also throughout the life of the banking relationship. Since its launch in June 2020 at the height of the pandemic, the online bank has been asserting its leadership and its status as a pioneer in dematerialized banking services, by offering its customers a new remote, secure and full-digital relational model, fully in line with the evolving needs of a diverse clientele – in terms of empowerment, relational proximity, and service quality.
Without having to go to a branch, any customer can open a SoGé account remotely, receive his or her bank card at home and access a wide range of digital and secure banking services, while benefiting from the assistance of remote bankers over long hours.
“Every parent wants the best for their children and dreams of seeing them become responsible adults one day. Certain reflexes are acquired at a very early age, and it is our duty to accompany our youth in every aspect of their education, to teach them the value of things, especially in financial terms. It is in this spirit that we have developed SoGé Ado, the first offer in Morocco aimed at 12-18-year-olds and which is a source of pride for us.”
Both practical and educational, its features enable young people to acquire the basics of sound and balanced financial management. These assets also make SoGé Ado a powerful vector for financial inclusion, serving the country’s socio-economic development. Ahmed El Yacoubi, Chairman of the Executive Board – Société Générale Morocco.
DISCLAIMER: This article was written by a third party contributor and does not reflect the opinion of Born2Invest, its management, staff or its associates. Please review our disclaimer for more information.
This article may include forward-looking statements. These forward-looking statements generally are identified by the words “believe,” “project,” “estimate,” “become,” “plan,” “will,” and similar expressions. These forward-looking statements involve known and unknown risks as well as uncertainties, including those discussed in the following cautionary statements and elsewhere in this article and on this site. Although the Company may believe that its expectations are based on reasonable assumptions, the actual results that the Company may achieve may differ materially from any forward-looking statements, which reflect the opinions of the management of the Company only as of the date hereof. Additionally, please make sure to read these important disclosures.
First published in LES ECO.ma, a third-party contributor translated and adapted the article from the original. In case of discrepancy, the original will prevail.
Although we made reasonable efforts to provide accurate translations, some parts may be incorrect. Born2Invest assumes no responsibility for errors, omissions or ambiguities in the translations provided on this website. Any person or entity relying on translated content does so at their own risk. Born2Invest is not responsible for losses caused by such reliance on the accuracy or reliability of translated information. If you wish to report an error or inaccuracy in the translation, we encourage you to contact us.
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