Entrepreneurship training in Ouagadougou to reduce youth unemployment

With the aim of fighting unemployment, Ouagadougou City Hall, through the Youth and Employment Coordination, organized on July 1st and 2nd 2020, a training session in entrepreneurship for young people in the twelve districts of the capital. An initiative made possible thanks to the technical support of the Ministry of Youth, Employment and Promotion of Youth Entrepreneurship.

Over the course of 48 hours, more than fifty young entrepreneurs or simple project holders were trained in business creation, marketing and business plan writing. The closing ceremony was chaired by the mayor of the commune of Ouagadougou, Armand Pierre Béouindé.

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The mayor knows how important entrepreneurship is in order to develop the country’s economy

For the mayor, this training aims to reduce the unemployment rate because, for him, entrepreneurship is the only way to create more jobs for young people. He encouraged the participants to more creativity, leadership and self-sacrifice to realize their dreams and contribute to the development of the commune of Ouagadougou. “This reassures me because tomorrow, in this city of Ouagadougou, we will have young people capable of creating wealth, added value,” he exclaimed.

While thanking the Ministry of Youth for its technical support and the patron of the training, Alexandre Kabré, Managing Director of Ecodata, Armand Pierre Béouindé expressed the readiness of the city council to accompany the participants through “Initiative Ouagadougou”. This is an agreement between the city council of Ouagadougou and an investment company, to financially support young project leaders with interest-free loans.

For the communal coordinator of Youth and Employment, Mamounata Ouédraogo Kiemtoré, this training has made young people aware that, despite its efforts, the State cannot employ everyone. The training will enable some young people to reorient themselves towards entrepreneurship in order to integrate professionally.

“After the training session, there is technical support, especially for the preparation of their business plans, because it is the basis for entrepreneurship,” she said on the follow-up to this two-day training session. Among the participants are students, beginning entrepreneurs, women, etc. Mamounata Ouédraogo Kiemtoré adds that “there were only 58 young people, taking into account the coronavirus pandemic; otherwise there would have been a lot more participants.”

Alexandre Alassane Kabré, founder of the economic intelligence firm “Ecodata” and the agricultural innovation platform “Agridata”, was asked to sponsor and coach this training. According to him, the young people were motivated and committed. That is why he is committed to supporting 50 young people in the development and drafting of their business plans. “For an entrepreneur, there are two main tools for getting started: the business plan is the dashboard and then the starting fund. Once these two are in place, you can get started,” he concluded.

On the participants’ side, it’s satisfaction and the desire to do better. For Ramata Diallo, this training comes at the right time. She said she learned how to develop a marketing strategy, something she didn’t know before. This explains, according to her, her failure in selling cosmetic products. After this training, she plans to make a change, but this time in the restaurant business. The ceremony ended with the presentation of certificates to the participants and the traditional group photo.

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(Featured image by AlexanderStein via Pixabay)

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First published in lefaso.net, a third-party contributor translated and adapted the article from the original. In case of discrepancy, the original will prevail.

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