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When Ether meets Shopify, investors should win

The Request Network just brought Ether payments to Shopify. If it takes off, Ether should post some solid gains this year, and investors should buy in now to take advantage.



Early cryptocurrency adopters are said to be the true believers in the technology, and it has made several of them rich beyond their wildest dreams. The second wave of cryptocurrency investors tried to capitalize on the craze, and some are still adding up their losses. In reality, neither is representative of how the cryptocurrency market is likely to perform over the long run.

Now that cryptocurrencies have experienced their first boom-and-bust cycle, the market has settled into a more predictable pattern. That means that savvy investors can more reliably predict which coins will offer the best performance in the coming months and years. One of the ways that they can do that is to weigh the relative technological and utilitarian merits of the available cryptocurrencies. That makes a recent announcement by the Request Network (REQ), a cryptocurrency payment processing network, a big deal for investors.

Solving the real-world riddle

One of the big reasons that cryptocurrencies haven’t seen wider adoption for everyday use has been that they just can’t be used in very many places. Even though the first real-world Bitcoin transaction involved early adopter Laszlo Hanyecz purchasing two Domino’s pizzas through an intermediary for 10,000 BTC, cryptocurrencies haven’t made much progress as a medium for real-world transactions.

Any cryptocurrency that can solve the riddle of convenient, small, real-world transactions will be at a distinct advantage compared to all the rest and should see demand (and therefore value) rise along with its adoption rate.

Bringing cryptocurrencies to Shopify

On June 1, REQ announced the debut of a free plugin for the e-commerce platform Shopify. That immediately makes it possible for over 600,000 merchants to accept Ether tokens (Ethereum) as payment for goods in their stores. The service features real-time currency conversion rates, so customers will know exactly how much their transaction is worth in their native fiat currency.


Merchants on Shopify would be able to accept Ether coins. (Source)

The reason that this announcement should draw the attention of investors is that it represents the possibility of cryptocurrencies, and specifically Ether, gaining a very visible, useful foothold in real-world commerce. That could vault the Ether currency to the top of the list of cryptocurrencies that are useful for everyday purchases, and that would be no small accomplishment.

Bet on Ether

For investors, this news means that there’s a pretty good chance that Ethereum, and it’s primary coin, Ether, are going to post some solid gains in the coming months. With Ether currently trading at a level that is lower than it has been in recent months, there exists the possibility of an excellent return for investors that choose to buy in now.

As the second-largest cryptocurrency by market capitalization, Ether remains a stable investment vehicle in any case, so the risk of losses is minimal. If the REQ plugin for Shopify gains traction, it should spur Ether prices higher in the second half of this year and would position the cryptocurrency as a leader in real-world utility. Then, the only threat to Ether’s dominance in the category would be the introduction of an Amazon cryptocurrency, and then all bets are off.

DISCLAIMER: This article expresses my own ideas and opinions. Any information I have shared are from sources that I believe to be reliable and accurate. I did not receive any financial compensation in writing this post, nor do I own any shares in any company I’ve mentioned. I encourage any reader to do their own diligent research first before making any investment decisions.

Andrej is an accomplished digital marketing specialist and an avid internet technologist. Throughout his career, Andrej has combined his passion for cutting-edge technology with a keen eye for emerging industry trends to deliver customized marketing solutions to businesses and clients around the globe. He believes that the key to modern marketing excellence is a constant willingness to learn and adapt to the ever-changing digital world. In addition to his professional duties, Andrej is also a dedicated writer and digital evangelist. He is pursuing an ongoing mission to share the benefits of his years of hard-won expertise with business leaders and marketing professionals everywhere. He is a contributor to a wide range of technology-focused publications, where he may be found discussing everything from neural networks and natural language processing to the latest in smart home IoT devices. If there's a new and exciting technology, there's a good chance Andrej is writing about it somewhere out there.