The Fez Meknes Regional Council, in partnership with the State and local authorities, is planning to launch a vast program to promote tourism in its historic medinas. With a budget of 840 million dirhams (MDH), the project aims to boost urban tourism in these thousand-year-old cities, capitalizing on their rich architectural and cultural heritage. The medinas of Fez, Meknes, Taza, El Hajeb, and Sefrou are particularly targeted.
The program includes several concrete actions to promote tourism in the region. “If carried out properly, this initiative could reveal the treasures hidden in the region’s medinas and make cultural tourism a real engine of growth. Provided we focus on sustainable tourism that respects this exceptional heritage,” explain the members of the region’s council.
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Strategic trinity in Fez Meknes
At the heart of this program lies the implementation of integrated projects designed to stimulate the development of cultural tourism. The three key pillars of this initiative (Urban Tourism, Cultural Tours, and Culinary Arts) form a strategic “trinity” designed to deliver a holistic tourism experience.
By strengthening these value chains, the region aims to create a connected web of experiences that transcend traditional tourism boundaries, inviting visitors to delve into the very soul of the Fez-Meknes region. From the maze of alleyways in the ancient medinas to the discovery of authentic culinary delights, every aspect of the project will contribute to weaving a rich cultural tapestry, revealing the diversity and splendor of the region’s heritage.
Strengthening the tourism value chain in Fez Meknes
The actions and interventions planned under this project cover a wide range of areas crucial to the development of cultural tourism in the Fez Meknes region. Key initiatives include the introduction of tourist signage to guide visitors through the cities’ cultural circuits, the creation of tourist information kiosks, and the development of rest areas to ensure travelers’ comfort.
The rehabilitation and tourist enhancement of historic public squares and emblematic monuments in the Fez Meknes region will also be at the heart of the actions, with particular attention paid to harmonizing structures and improving street furniture.
In addition to preserving the region’s cultural heritage, the project also aims to stimulate the local economy of the Fez Meknes region, notably through the creation of spaces dedicated to the display and sale of local products and crafts.
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First published in LESECO.ma. A third-party contributor translated and adapted the article from the original. In case of discrepancy, the original will prevail.
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