You might have known Selina Juul from reports of what she has done and currently doing. She is known for her advocacy against food wastage. However, the fight is not over and a lot of work must be done to increase awareness about food wastage.
Who is Selina Juul?
Selina Juul was born in Russia on 7 March 1980. She is an activist who is also a professional graphic designer. She moved to Denmark when she was younger and earned her degree from the Danish School of Media and Journalism.
The hardships she experienced when she was a child in Russia motivated her to fight food wastage. Back then, finding food was difficult and grocery stores were often empty.
Fight against food waste
She started an organization on Facebook called Stop Wasting Food movement (Stop Spild af Mad) in 2008. Today, it is considered the biggest consumer organization of its kind in Denmark.
The impact was immediately felt in Denmark. Just weeks after, her group received media coverage and a major retail store informed her they have stopped offering discounts on bulk purchases to lessen food waste. According to Food Tank, her group is not only supported by a thousand followers but also politicians from Denmark and Europe.
She believes there is more than enough food in the world. The problem is the unequal distribution of sources and misaligned priorities. About 1 billion are starving in the world and it is estimated that 1.3 billion tons of food go to waste per year. She cited population growth, climate change, and surging food prices as critical points in the fight against food waste.
Her group is working with Food Use for Social Innovation by Optimising Waste Prevention Strategies (FUSIONS), a global alliance which fights food waste. It involves 13 countries from Europe. FUSIONS aim to standardize food waste measurement and reduce food waste by as much as 50% in Europe by 2020.
Her hard work apparently paid off. Per The Independent, Denmark has been able to slash its food wastes by as much as 25% in just five years. In 2016, a food surplus market opened in Denmark which sells food which is 30% to 50% cheaper than in normal retailers.
Awards and recognition
Due to her contributions to fighting food waste, she received a lot of awards and recognition. Some of the more notable ones can be found below:
- Recipient of The Womenomics Influencer Award 2016
- Included in the Who’s Who of Denmark 2015
- Dane of the Year 2014
- Winner of Nordic Council Nature and Environment Prize 2013
- Recipient of Svend Auken Prize 2013
- Recipient of ALT for damerne magazine’s Women Prize 2013
- Recipient of Cross of Merit Pro Utilitate Hominum 2013
- Winner of JCI Denmark’s The Outstanding Young Person award 2011
She is also a best-selling author of a cookbook called “Leftovers Cookbook ‘Stop spild af mad – en kogebog med mere’”. Her own website lists the recognition it garnered such as “Best Sustainable Food Book in the World” and winner of Gourmand World Cookbook Awards 2011.
Juul reveals she is focusing on media appearances lately. The more media coverage she gets, the greater awareness her group could get. She also appeared in TED Talks where she discussed her fight to bring down world’s food waste.
(Featured photo by CC BY-SA 4.0)via Wikimedia Commons.
6 enterprise tech trends to consider in 2019 and beyond
Here are the tech trends that could bring groundbreaking changes to businesses this 2019 and even the years to come.
Securing consumer rights in a cashless society
The new EU payment directive might spark concern about a move away from cash—but blockchain technology could protect consumers.
Back to basics: The best investments that you should be looking into
Everyone is trying to make money, and one way to do so is through investing in businesses. Before you dive...
Tinctures reign supreme in CBD industry for simple and versatile uses
CBD tinctures have become the product of choice for many users as they are easily customizable according to their individual...
Should you bet on communication services stocks in 2019?
While the communication services sector is a relatively new market segment, it is expected to post revenue growth for 2019.
- Sponsored2 days ago
The fight against cybercrime makes cybersecurity the top investment choice for 2019
- Business3 days ago
How blockchain can solve the broken link of supply chain logistics
- Business4 days ago
A guide to investing in your first commercial property
- Commodities5 days ago
What gold investors should expect this 2019
- Crypto4 days ago
Bitcoin welcomes 2019 with an unexpected price surge
- Business3 days ago
More Chinese middle class buying lower-priced US houses
- Economy5 days ago
Japan PMI surveys reveal more upbeat sector of global economy
- Featured5 days ago
Here’s an investing lesson to learn from Puerto Rico