The Spanish liquor brand Fuego Valyrio, founded in 2017 by two Andalusian entrepreneurs, launches next January 31st its first crowdfunding or equity-crowdfunding campaign, called #shotlovers, with which it invites all its fans and shots lovers to join as shareholders from only €10.
Since its launch, they have sold more than 150,000 bottles in 7 different countries, and are already present in large supermarkets such as Makro, Leclerc, or Sorli, in addition to being among the best-selling liquors on Amazon since 2018.
With this campaign, the company seeks to raise €300,000 in investment to accelerate its growth both in Spain, as well as in other markets. “Spanish liqueurs enjoy a very good reputation internationally. According to the latest ICEX data, 40% of everything we produce is exported. Importers are looking for quality products with a differential concept like ours to expand their portfolios,” says Sergio Martínez, commercial director of the startup.
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To this end, Fuego Valyrio has allied with Crowdcube, Europe’s No. 1 platform for this type of campaign
“Technology has made it possible to democratize many sectors, including investment. Where before it was limited to funds and business angels with large assets, now anyone can enter as a micro-investor, and be part of startups and companies whose mission they identify with,” says Juan Aguaded, creator of the drink. Other successful startups such as Heura or Revolut have also relied on Crowdcube to launch their equity-crowdfunding campaigns and thus obtain funding to expand.
The company aims to exceed 700,000 bottles per year by 2025 and to be present in 19 markets. As the founders state, their mission is to become one of the most iconic drinks in the world and to continue creating epic moments of fun with it.
Juan Aguaded and Carlos Teijeiro created this drink in 2017 and started by selling online from the living room of their own home. Thanks to influencers and celebrities like Auronplay, Dani Rovira, and Rocío Osorno, who echoed on their social media profiles, Fuego Valyrio went viral on the internet and experienced rapid growth.
In the words of its creators, “we realized that we had created something really unique, capable of making people vibrate. When we started we couldn’t even imagine getting to where we are today. We are very proud and excited about the future ahead of us and to be able to involve in it all our community that has helped us get this far.”
For its production, they decided to rely on the Sevillian distillery Andalusí Beverages, created by one of the founders of Puerto de Indias. “Fuego Valyrio is one of the most distinctive products we produce. It has a really striking appearance, a very successful flavor, and belongs to a category that is growing. We believe it has a lot of potential ahead of it,” said Basilio Rodríguez, the company’s general manager.
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First published in Emprendedores, a third-party contributor translated and adapted the article from the original. In case of discrepancy, the original will prevail.
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