“Buy Vicio”. With this resounding and simple message, the hamburger delivery startup invites private investors to participate in a crowdfunding campaign with which it wants to raise €4 million. The initiative, which is being publicized through an advertising campaign created by the company itself, is being launched shortly after Vicio closed an investment round worth €17 million.
The crowdfunding operation will be carried out through the specialized company Crowdcube, according to Vicio through a press release, and will allow participating in it from a minimum investment of €40.
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The minimum investment to participate in the operation has been set at €40
“Last night we did what we really like, making the community a part of everything. This is why we have launched the opportunity for you to become part of Vicio by buying a piece of it.”
So begins the message posted by Aleix Puig, Co-Founder and Co-CEO of Vicio, on his LinkedIn profile. “With this equity #crowdfunding campaign,” he added, “we hope that all the workers, fans of the brand, and collaborators that we know we have around the country and who make this possible every day can join the shareholding.”
The message ends with one of the phrases used in the video of the advertising campaign: “A brand that you have made, should also be yours, right?”
In the statement reporting the initiative, Puig pointed out that “just as technology has transformed the restaurant sector and has facilitated the birth and success of projects like ours, another technology-based and regulated solution like Crowdcube, is the perfect ally to carry out this campaign.”
“Try investing in them”
The advertising campaign that accompanies this initiative to attract investors has been developed internally by Vicio itself, with María Cerdán, the company’s Creative Director, as the person in charge. It is disseminated on digital media and social networks under the slogan ” You’ve already tried our burgers, now try investing in them” and it has its own website.
The main piece of the campaign is a 2-minute video starring a character named Julián Pérez Sánchez Martínez-Rodríguez de Todos los Santos who introduces himself, sitting in an imposing and absurd office, as “Vicio’s Shareholder”. He is the one who, in a humorous tone and without going into technical details, comments on the advantages of investing in the company. The video, which was directed by Cerdán herself and produced by Vivir Rodando, refers to the campaign’s website, which contains information on the investment possibilities.
Vicio has established four investment ranges: €40, €400, €4,000, and €14,000. Each of them, the statement said, “will give access to different additional benefits, depending on the investment of each user, ranging from being able to test the new releases of the brand to be part of the dinners of new investors.”
Messi and Griezmann, shareholders through Barlon Capital
This transaction open to individuals complements the Series A round of €17 million that Vicio recently closed, led by Iris Ventures, in which Barlon Capital, a company in which soccer players Lionel Messi and Antoine Griezmann are shareholders, also participated.
The €21 million that Vicio expects to raise in total if the crowdfunding campaign closes successfully will serve to finance a growth plan for this year through which the company wants to open stores in new cities in Spain and expand its number of stores to 35, which are currently 18. Likewise, it expects to increase its 2022 revenue by 111%, which was €20 million in 2021.
Vicio, which defines itself as ” a food-delivery brand specializing in the sale of hamburgers online,” was born in Barcelona at the end of 2020 and co-founded by the entrepreneur and MasterChef winner Aleix Puig and his partner Oriol de Pablo. The company, according to your data, with a staff of 430 people.
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First published in ReasonWhy,, a third-party contributor translated and adapted the article from the original. In case of discrepancy, the original will prevail.
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