It looks like the scales of digital radio listening are gradually tipping towards on-demand radio, as more and more people are choosing to tune in on demand rather than listen to live streaming audio.
According to data from NPR Digital Services, total live streaming hours in the first quarter of 2015 fell six percent from last year in 239 various public radio streams that they surveyed. On the other hand, on-demand listening seems to be growing by a few metrics, accounting for one-third of all digital listening hours. On-demand audio includes podcasts and individual segments initially broadcasted on air.
In another NPR study of 161 member stations, the results showed that users download 40 minutes of audio each month for consumption later on. Just last April, almost two million hours of on-demand audio were downloaded from local stations. NPR’s own podcast downloads have nearly doubled in the past year.
“This reflects the larger consumer trend that we see across all media, which is live consumption of any media, including television, shifting to on-demand, self-curated experiences,” said Steve Mulder, NPR’s senior director of audience insights. “People want to control the media they are consuming. They are able to in many other ways of their lives. Of course they’re going to want this when listening to audio as well. We saw this happening in music, of course, with the rise of the behemoth Pandora, and it only makes sense that we’re going to see this in news and talk listening as well.”
This is certainly great news for on-demand audio platforms, like Audioboom Group PLC (AIM: BOOM), which saw almost 600,000 new user registrations from March to May 2015. More than 200,000 of these signups were done last May, posting a new monthly record.
Audioboom CEO Rob Proctor said, “May was another record month, not just for our reported key performance indicators but also for other key metrics including monthly active users, listens, and follows. Together with strong performance in March and April, the quarter was comfortably our best to date.”
Another on-demand platform that looks promising is Apple Music, a subscription service that features on-demand content, curated playlists, and a new global always-on radio station dubbed as “Beats One.” Users can make and share their self-curated playlists, while others can be viewed in the “For You” tab—content recommendations from real people at Apple based on the music the user listens to.
Even NPR has launched NPR One, an app that lets users customize a mix of national and local stories. It posted over 150,000 users last April, with about half of them returning users each month.
Mulder has cautioned that it is still too early to predict if this trend will go long term for public radio listenership. However, he expects that this shift will be something that many radio networks will recognize so that they can rethink their approach to memberships and subscriptions for audio content, as these serve as the lifeblood of the system.
This article may include forward-looking statements. These forward-looking statements generally are identified by the words “believe,” “project,” “estimate,” “become,” “plan,” “will,” and similar expressions. These forward-looking statements involve known and unknown risks as well as uncertainties, including those discussed in the following cautionary statements and elsewhere in this article and on this site. Although the Company may believe that its expectations are based on reasonable assumptions, the actual results that the Company may achieve may differ materially from any forward-looking statements, which reflect the opinions of the management of the Company only as of the date hereof. Additionally, please make sure to read these important disclosures.
Tiscali enters insurtech with Upgrape: tailor-made policies for home and smart mobility
Tiscali enters the insurtech sector and focuses on demand policies. The insurtech on demand platform chosen by the Telco operator...
Why the demand of sustainable ETFs is increasing
The assets managed in sustainable ETFs could increase by six times to $1.2 trillion by 2030, according to Blackrock. The...
BPER Bank’s call for crowdfunding “The future at your fingertips” has selected 5 projects
The 5 projects selected by the crowdfunding platform Produzioni dal Basso will now be able to access BPER's co-funding opportunity...
The first national clinical trial of a COVID-19 vaccine is now underway in Chile
The clinical trial, led by the Catholic University, together with other universities and the Sinovac Biotech laboratory, already has funding...
New study on the economic impact of the pandemic in Burkina Faso
A recent study conducted in Burkina Faso showed that the pandemic has negative consequences on income and food security in...
Africa5 days ago
Rwanda will build a nuclear research center
Featured6 days ago
Supply@Me Capital ready to close the first securitization of the overall €970 million program
Cannabis6 days ago
Medterra enters into a strategic partnership with Megalabs
Biotech7 days ago
BioNTech stock: Is the crash from March repeating itself?