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Housers launches a campaign to finance the loan tokenization project

The real estate lending crowdfunding platform Housers has just launched a crowdfunding campaign. The capital raised by Housers will be used for the study, definition and technological development of a project that allows investors in the platform to benefit from the advantages of blockchain technology through the use of smart contracts in investment processes.



The Spanish real estate lending crowdfunding platform Housers, also active in Italy since 2017, has launched a campaign on itself to finance Housers Blockchain, its loan tokenization project. The campaign has a collection target of $176,000 (€150,000). To date, it has raised $51,700 (€44,000) from 77 investors. 

The operation consists of a participatory loan, i.e. an intermediate financial instrument between equity and long-term loan: on the one hand, the beneficiary is obliged to repay the loan received, but on the other, the interest received from the lender depends, at least in part, on the results produced by the beneficiary company. Housers has issued a 12-month equity loan where the interest, although not guaranteed, will be 11% gross, with the possibility for the lender to extend the duration by 6 months, obtaining a further 1% interest.

Read more about the crowdfunding campaign launched by Housers and find the most interesting financial headlines with the Born2invest mobile app.

Housers will use the capital for further development

The capital raised by Housers will be used for the study, definition and technological development of a project that allows investors in the platform to benefit from the advantages of blockchain technology through the use of smart contracts in investment processes, while opening up the possibility of investing in tokenized assets and making investments through the use of cryptocurrencies.

Smart contracts are contracts in the form of computer codes that do not require third parties to execute and verify compliance, entrusted to blockchain. These contracts will be integrated into Housers through implementation on Ethereum. The platform will thus facilitate the provision to investors and promoters of the contractual models necessary for participation in projects in a completely digital way.

The investment in cryptocurrency will be made possible thanks to the connection with an external provider that will offer the exchange service to allow all those investors who currently have crypto assets to use them to invest in Housers projects. This means access to a market of $372.42 billion, which will allow the platform to grow in investment while offering an exclusive and new service to its investors.

The financing of tokenized assets will be based on the European proposal for a Regulation for a Cryptoasset Market (MiCA Proposal), which will allow the platform to publish projects for the financing of tokenized assets. Once the tokenized assets of Housers will be approved by the Regulation, the company could be one of the first platforms to launch such products.

Housers was founded in Spain in 2015 by Tono Brusola and Alvaro Luna and started its activities in Italy in 2017, supported by the French payment institution Lemon Way. It was the first lending platform active in Italy in the real estate sector. It allows anyone to invest in the real estate market, with a minimum capital threshold of only 50 euros.

Housers conducted an equity crowdfunding campaign in autumn 2017 on the British platform CrowdCube, collecting $1 million (785,000 pounds) on a minimum target of $129,000 (100,000 pounds), although the maximum target was much more optimistic and set at $3.9 million (3 million pounds). In March 2019, Housers appointed João Távora International Managing Director for Italy and Portugal, replacing Giovanni Buono, former CEO for Italy and Director for the International Business Development of Housers, who passed from the beginning of January 2019 to FinLeap, a German startup specialized in creating start-ups in the fintech sector, also active in Milan. 

In January 2020 Housers entered the field of lending to companies other than the real estate sector and launched Housers Corporate. As in the case of real estate and renewable energy projects, Housers Corporate is responsible for selecting, after an in-depth feasibility study and risk analysis, all projects submitted to investors


(Featured image by dominickvietor via Pixabay)

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J. Frank Sigerson is a business and financial journalist primarily covering crypto, cannabis, crowdfunding, technology, and marketing. He also writes about the movers and shakers in the stock market, especially in biotech, healthcare, mining, and blockchain. In the past, he has shared his thoughts on IT and design, social media, pop culture, food and wine, TV, film, and music. His works have been published in,, Seeking Alpha, Mogul, Small Cap Network, CNN,, among others.