Italian crowdfunding campaign “Alleva la speranza” (Breeding Hope) reviving towns hit by disaster

“Alleva la speranza,” the crowdfunding campaign promoted by Legambiente and Enel through the PlanBee platform to help breeders and beekeepers in the areas injured by the 2016-2017 seismic events, continues its commitment in Central Italy with an important new feature: the new call “Alleva la Speranza+” extends the scope of the initiative to companies operating in the non-hotel tourism sector, who have also suffered further losses in turnover due to the negative impact caused in recent months by the Covid-19 emergency. In this way it is intended to concretely support rural and sustainable tourism in the Crater area, with positive effects on the whole surrounding social fabric, protecting and promoting the naturalistic and landscape heritage at the same time as water and energy resources, biodiversity and the quality of products used in catering services or direct sales.

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It’s like an earthquake within an earthquake

“The areas affected by the earthquake,” explains Enrico Fontana, campaign coordinator for Legambiente, “are still in deep pain. Reconstruction is struggling to take off and, in addition to this, the coronavirus emergency, which in recent months has hit Italy, has dealt another heavy blow to these areas, especially from an economic and tourist point of view. We are talking about an earthquake within an earthquake. With this call we want to help those companies that operate in the tourism sector as well, who have chosen to continue to work in their lands, combining hospitality and local tourism to make known and appreciated a unique territory with its many delights and naturally beautiful landscapes and rich history”. 

The “Alleva la Speranza+” call is open to companies with registered offices in the Abruzzo, Lazio, Marche and Umbria regions, which have suffered damage or economic loss due to the 2016-2017 seismic events or the covid-19 emergency, run by under 35s or family businesses with young people actively involved. 

Focused funding revitalizing industries in need

The object of the fundraising must cover several important areas. For companies affected by the 2016-2017 seismic events, retraining schemes, purchases of updated machinery or modernisation, and implementation of production activities is the focus. For the non-hotel sector, energy efficiency and environmental training programs and/or interventions aiming to help adapt to safety measures related to the coronavirus emergency are a focus.

The call will be active from 10 August to 13 September. The companies that will be selected will be sent a communication with the request for any additional documentation. For more information, you can write to economiacivile@legambiente.it

Extension of the initial period for selected beneficiaries

In addition to this new call, Legambiente and Enel announce the extension until the end of October of the third phase of fundraising active on the PlanBee platform, aimed at helping four selected beneficiaries: Valentina Capone, who would like to devote herself permanently to beekeeping and setting up a laboratory for honey extraction in the family business in Bagnolo in Amatrice (Rieti); Simone Vagni, who intends to purchase machinery for feeding animals bred in the wild in Cascia (Perugia), improving the quality and quantity of her work; Angela Catalucci, who has been alone for two years with three children and would like to focus on a sheep farm in Acquasanta Terme (Ascoli Piceno); Massimo Pierascenzi, who dreams of rebuilding his barn to start a new breeding farm in Valle Castellana (Teramo). Men and women united by a great tenacity and love for a territory in which they are deeply rooted and where they want to continue to do business with hope and determination, despite the many difficulties. With this fundraiser it will be possible to help them to start again.

With “Alleva la Speranza” twenty projects will be supported in two years, focusing on the continuity of the solidarity commitment. So far, thanks to the generosity of over 400 donors, this crowdfunding campaign has already raised a total amount of €133,500, destined to investments on the projects of 8 breeders: Teresa Piccioni, Alessia Brandimarte, Amelia Nibi, Silvia Bonomi, Arianna Veneri, Fabio Fantusi, Alba Alessandri and Pietroaolo Martinelli. Investments made possible thanks to the solidarity supported by Legambiente and Enel and necessary to relaunch the economy and sustainable local development.

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(Featured image by Marcello Migliosi via Pixaby)

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First published in Affaritaliani, a third-party contributor translated and adapted the article from the original. In case of discrepancy, the original will prevail.

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