Have you ever said, “If only I knew what to put on my website homepage, I’d do it”? Knowing the exact things to include to maximize sales and conversion on your website can be difficult sometimes.
You want to look good and get results online, but the truth is many homepages rank poorly in terms of conversion. No one wants that.
So keep reading and learn the exact items, words, and images to turn your website homepage into a selling machine.
Critical elements every website homepage must have
People have short attention spans. The first thing you want visitors to see is who you are, what you do, and how it can help them. You have to hook them in seconds to get them to explore your website more deeply.
Do this wrong and they’ll click away. Bam. You lost the sale. To avoid that, you should take the time to craft a compelling headline that grabs attention and piques curiosity so that they would be encouraged to explore and learn more.
Pictures speak louder than words, so you should include an attention-grabbing picture or video high on the page.
This could be a picture of you, your business storefront, or an appropriate stock image. It could also be a short intro video that entices them to sign up for your mailing list. Videos are an ideal addition to a website homepage.
Capturing leads is vitally important. If a visitor doesn’t convert right away, you want the chance to build rapport with them. Even if they do buy now, an email list gives you the ability to share additional offerings and maximize the lifetime value per customer.
Offer a free giveaway in a highly visible spot at the top of your website. You could offer a free video, ebook, white paper, checklist, or a discount to compel people to sign up and also receive your regular newsletter.
Showcasing the benefits of your offerings gives customers a reason to buy because they explain how your product or service improves their lives or solves a problem they are experiencing.
What kind of results can people expect using your product or services? How will it help them? For each feature your product or service has, ask yourself “so what?” It will tell you the benefit it has to the consumer.
When you are selling online often, your prospects need to build trust in your expertise and the results they will receive.
Testimonials are a great way to build credibility that what you offer works. Share any major awards or credentials you have received.
Another success indicator is highlighting media coverage you have garnered.
Calls to action
Create a call to action for every level of buying readiness. You could have a “buy now” offer for hot prospects. Then offer a secondary call to action for those not ready to buy such as a free consultation or your free giveaway.
Finally, for those who need more information and time to make a decision, link to your About Us page and offer previews of your latest blog posts down the page. They can help your site visitor discover more.
Make it easy for prospects to connect with you on social media. Place the social links at the top, bottom or side of your homepage. Social proof can often influence a buying decision, so you should only add links to accounts you are active on.
To make sure users don’t leave your website completely, have the links open the social media channels in a new tab or window.
Your website homepage is vitally important to the success of your business. You want to do everything you can to create an inviting and high converting website. Follow these guidelines, and you’ll maximize your sales and effectiveness for your website homepage.
If your website is lacking any of these vital elements and is under-performing, it might be time for a refresh.
DISCLAIMER: This article expresses my own ideas and opinions. Any information I have shared are from sources that I believe to be reliable and accurate. I did not receive any financial compensation in writing this post, nor do I own any shares in any company I’ve mentioned. I encourage any reader to do their own diligent research first before making any investment decisions.
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