Connect with us

Africa

Kia Morocco, between rebirth and ambitions

After a good progression in 2020, the importer of Kia continues its basic strategy aimed at restoring the brand’s aura on the Moroccan market. New products including hybrid, improvement and digitalization of the customer experience, expansion of the network, Kia Morocco gives itself the means for its growth. Kia’s distributor has currently opened 17 sale outlets.

Published

on

“In 2020, the Kia brand has regained its place on the market.” It is with these words that Cédric Veau started an e press conference on the results and projections of the brand he manages. The CEO of Kia Morocco recalled the good figures achieved last year, namely 2,341 vehicles sold, representing a market share of 1.8% and especially, a 44% increase in a market that declined by 19.6%. Thanks to “the uncontrollable Picanto which is more than ever in the hearts of Moroccans” and is again the leader in the micro-city segment.

Read more about Kia Morocco plans and find other economic news from around the world with the Born2Invest mobile app.

In 2020, Kia’s distributor did not only sell cars and open sales outlets (currently 17)

Thanks to the commitment and professionalism of its teams, several new models (Rio, Cerato, Seltos, Niro, and K5) were successfully launched, some of them in digital, in addition to regular live-streams on Facebook. 2020 also marked the launch of Kia Maroc’s used car division (second-hand vehicles), an activity that has also contributed to its commercial growth. The boss of Kia Morocco then discussed the year 2021 and its strategy which will focus on three pillars: the product plan, customer experience, and network development. The first part provides for the launch of three major innovations, namely, the Ceed MHEV (light hybrid), the Sorento, and, surprise, the small SUV XCeed which was strictly intended for Europe. While waiting for these last two novelties planned respectively in the 2nd quarter and in the middle of the year, the Ceed MHEV arrives, as of this month and with two good surprises: its hybrid engine of 136 HP is a diesel (1.6 CRDi) and its attack price starts at only 209,000 DH! The second pillar, the customer experience is about to evolve and become even more digital.

SEE ALSO  Poste Italiane is committed to clean energy and invests in electric vehicles

Firstly, with the launch of an application dedicated to after-sales service and offering various functionalities such as appointment scheduling, revision prices and information on maintenance contracts. Another new feature is the launch of a platform dedicated to businesses and long-term leasing (LLD) with dedicated B to B salespeople. Finally, the customer experience will take on a new twist with the launch of the MyKia service, which is intended to be “a tailor-made service that is entirely digitized,” allowing a single contact person to be available throughout the entire process and which will see the deployment of a “MyKia” sales advisor in each branch. As far as the network is concerned, Cédric Veau turns out to be someone who loves surprises, since he orchestrated this e-conference from a brand new showroom. This is the 3rd Casablanca point of sale of the brand which “dared” to set up at the very beginning of the Corniche and a few steps away from the Grand Mosque. In addition to this beautiful showcase of 450 m2 which meets the latest standards of the manufacturer (new KIA logo and highly digitalized approach), four other representations will be inaugurated in 2021, via dealers in the cities of Larache, Beni Mellal, Laayoune, and Mohammedia. 

These openings will bring the network to 18 showrooms, including 7 branches, and will inevitably allow Kia to improve its market penetration. Asked about the question, Cedric replied: “We are projecting an increase in our PDM of about 1%, which would bring it to about 2.5%, which would be good enough.”

__

(Featured image by misskodak via Pixabay)

DISCLAIMER: This article was written by a third party contributor and does not reflect the opinion of Born2Invest, its management, staff or its associates. Please review our disclaimer for more information.

This article may include forward-looking statements. These forward-looking statements generally are identified by the words “believe,” “project,” “estimate,” “become,” “plan,” “will,” and similar expressions. These forward-looking statements involve known and unknown risks as well as uncertainties, including those discussed in the following cautionary statements and elsewhere in this article and on this site. Although the Company may believe that its expectations are based on reasonable assumptions, the actual results that the Company may achieve may differ materially from any forward-looking statements, which reflect the opinions of the management of the Company only as of the date hereof. Additionally, please make sure to read these important disclosures.

First published in LesEco.ma, a third-party contributor translated and adapted the article from the original. In case of discrepancy, the original will prevail.

Although we made reasonable efforts to provide accurate translations, some parts may be incorrect. Born2Invest assumes no responsibility for errors, omissions or ambiguities in the translations provided on this website. Any person or entity relying on translated content does so at their own risk. Born2Invest is not responsible for losses caused by such reliance on the accuracy or reliability of translated information. If you wish to report an error or inaccuracy in the translation, we encourage you to contact us.

Arturo Garcia started out as a political writer for a local newspaper in Peru, before covering big-league sports for national broadsheets. Eventually he began writing about innovative tech and business trends, which let him travel all over North and South America. Currently he is exploring the world of Bitcoin and cannabis, two hot commodities which he believes are poised to change history.