Between the development of the network and the arrival of new models, Kia Morocco is giving itself the means to improve its market share and grow in the long term.
Two and a half years after the Bernard Hayot Group (GBH) took over the Kia “card” in Morocco, the Korean brand is doing very well. This is, among other things, what Cedric Veau (photo), general manager of Kia Morocco, said last week on the sidelines of the launch of the new Sorento.
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Kia Morocco plans to expand its market share
In fact and in figures, Kia has seen its market share (PDM) increase from 1.76% at the end of 2020 (after the sale of 2,341 vehicles) to 2.13% at the end of April, with 1,258 units sold. A market penetration that will continue to grow. In any case, that is the firm intention of the brand’s CEO, who is aiming for a market share of 2.5% by December 31st next. This is a realistic objective given the development of the network and the arrival of new models.
On the first part and after the last four openings in the cities of Casablanca (Corniche), Mohammedia, Safi and Ouarzazate, which bring the territorial coverage to 19 points of sale, Cedric Veau announced a goal of 23 representations for the brand with upcoming openings in the cities of Dakhla, Laayoune and Larache.
In addition, if the count is not there, it is that there is still a city in question. This is where Cedric Veau answered by announcing: “We are currently looking for (editor’s note: a candidate dealer) in Beni Mellal, one of the last cities where we would like to settle. Undoubtedly, this future territorial network will have a positive impact on Kia sales as well as new products.
Among them, the Sorento is making a remarkable entry into the market, with a very good price positioning (from 399,000 DH). Finally, we must emphasize the fine work done on the marketing and communication front to regain its image. A project completed by the communication team whose head, Mehdi Gueldi, confirmed to us: “The reconquest of image is certainly done, but we must continue. A brand’s image is a long-term process that requires continuous improvement.
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First published in infoNEGOCIOS, a third-party contributor translated and adapted the article from the original. In case of discrepancy, the original will prevail.
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