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Mike Tyson Launches His Own Cannabis Brand

In starting a cannabis brand, Tyson is not alone. A whole host of celebrities from different generations have gotten into the cannabis business. For example, Bob Marley’s family has been marketing the “Marley Natural” strain since 2016. “Tyson 2.0” is intended to help other people with emotional and physical pain. Together with distributor Columbia Care, sales of Tyson’s new variety began in Colorado.

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It’s said to have made him a “different person.” Mike Tyson makes no secret of his love for cannabis. Now the former heavyweight boxing world champion is launching his own cannabis brand. “Tyson 2.0” is also intended to help other people with emotional and physical pain. Mike Tyson told CNBC cannabis makes him a “different person” and that he’s releasing his Tyson 2.0 cannabis line to help others looking for emotional and physical relief. Tyson put a Iot of work into breeding the right strain.

It’s said to have become quite complex, but Tyson is having “the best time of my life.” Together with distributor Columbia Care, sales of Tyson’s new variety began in Colorado. About $90 per ounce is said to be the cost of the product – just slightly above the local average price.

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Tyson is not the only celebrity to enter the cannabis business

The CEO of “Tyson 2.0” said that Tyson isn’t just a name – he has a sustained involvement in the research and development of the strain. Meanwhile, the boxer continues to swear by the healing and life-changing powers of hemp: “I use it for my life.” He sees himself as an unbearable person even without cannabis: “If I don’t use it for a week or three days, something of that capacity, I’m totally a different person. And I’m not a likable person”. Researching Tyson’s past, it remains doubtful that cannabis alone would have helped.

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In starting a cannabis brand, Tyson is not alone. A whole host of celebrities from different generations have gotten into the cannabis business. Bob Marley’s family has been marketing the “Marley Natural” strain since 2016; rapper Jay-Z, Carlos Santana, Grateful Dead’s Mickey Hart, and even Willie Nelson did the same and started their own cannabis brands. The great diversity of these celebrities shows: whether country or hip-hop musicians; whether in their early 20s or soon to be 90 – cannabis has arrived in every stratum of the population in the USA.

Tyson was recently asked by Malawi to become the country’s “cannabis ambassador.” According to the BBC, Tyson has accepted the offer and will visit the country soon – to help market Malawi cannabis. There, the cultivation of cannabis and its medical properties were legalized in 2020.

In Germany, meanwhile, it remains unclear how cannabis will be sold after legalization. Whether at pharmacies, coffee shops, or newly licensed retailers, the brands of various celebrities and even Tyson’s “undefeated cannabis” are unlikely to be available in Germany in the near future.

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(Featured image by Ed Webster CC BY 2.0 via Flickr)

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First published in HanfJournal, a third-party contributor translated and adapted the article from the original. In case of discrepancy, the original will prevail.

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Anthony Donaghue writes about science and technology. Keeping abreast of the latest tech developments in various sectors, he has a keen interest on startups, especially inside and outside of Silicon Valley. From time to time, he also covers agritech and biotech, as well as consumer electronics, IT, AI, and fintech, among others. He has also written about IPOs, cannabis, and investing.

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