Princes Industrie Alimentari enhances the Apulian tomato supply chain

Among the new features of the 2020 tomato campaign: traceability with Blockchain extended to 100% of PIA production to increase the competitiveness of Italian agricultural excellence. In addition, it is used to achieve savings of over $1,170 (€1,000) per hectare thanks to the Ecofert project in favor of the environmental sustainability of the supply chain.

It renews and strengthens the commitment of Princes Industrie Alimentari, the company that manages one of the largest tomato processing plants in Europe in Foggia, in promoting innovation, legality and transparency along the entire Apulian tomato supply chain, a symbol of excellence of agrifood Made in Italy. 

Find out more about the use of Blockchain and the Ecofert project and read the latest business news with our companion app, Born2Invest. 

ESG criteria is given high importance 

By implementing traceability with Blockchain and keeping the use of water, nitrogen and pesticides in the processing of the fields under control, the project aims to support the Italian economy, encouraging its recovery and promoting the development of local farming communities.

These are the new features of the 2020 campaign aimed at enhancing and increasing the competitiveness of the Apulian tomato supply chain, which alone contributes about 30% to the entire volume of Italian industrial tomatoes. 

Princes, an international Food & Beverage group, with a strong focus on economic, social and environmental sustainability, aims to enhance the Capitanata area by working with Apulian tomatoes grown with the highest international certifications in terms of ethical work and promoting membership of the Quality Agricultural Work Network. This is a theme that also identifies the prospects for development under the ESG logic: Environmental Social Governance.

“Today we not only confirm our commitment to guarantee the sustainable future of the entire sector, but we want to take on the responsibility of enhancing the value of Made in Italy throughout the world in order to contribute to the recovery of the country. That can be done also thanks to the professional skills, technological innovations, and agro-food excellence that the Apulian territory offers us,” commented Gianmarco Laviola, CEO of Princes Industrie Alimentari.

Traceability and sustainability in the tomato supply chain

On the one hand, there is the tomato traceability project, realized with blockchain technology and developed with Coldiretti, which will be extended to 100% of PIA production. This will provide a complete guarantee in terms of origin, transport and processing, increasing the protection of product quality, simplification of transactions and transparency of pricing. The entire path of the tomato, from the field of the agricultural company to the shelves of the most important international retailers, will be entirely traced.

On the other hand, the Ecofert project, developed in partnership with Princes and the Agronomic Department of the University of Foggia, places the Capitanata at the forefront in terms of environmental sustainability, making it possible to reduce the consumption of irrigation water and nitrogen with economic benefits for farms. 

In 2019, Ecofert was extended to about 650 cultivated hectares, allowing a reduction of about 1 million cubic meters of water and 6 thousand kg of nitrogen, equal to a saving of about $1,290/ $1,640 (€1,100/€1,400) per hectare. The project will be extended to all PIA partner farmers in the next campaign.

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