Investment in the hotel industry is the future of global economic development, according to Javier Cárdenas, CEO of Rotamundos, a company that is part of a fundraising campaign to create one of the largest hotel chains in Latin America.
Estimates by the World Tourism Organization (UNWTO) indicate that this segment of the travel industry will have the highest growth in the post-pandemic era, as it could be worth a trillion dollars in a few years.
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A fundraising campaign was launched on Arkangeles
Arkangeles.com launched a fundraising campaign for Rotamundos with the objective of raising capital to increase its catalog to two thousand affiliated hotels and more than four thousand experiences, within 12 months.
The company emphasized that this will favor the economic development of the regions, families and Latin American people dedicated to tourism.
In only nine months, this company has become the most important chain in Mexico in terms of the number of affiliated hotels and has a presence in three countries.
Cárdenas pointed out that the fundraising initiative seeks to create the first chain that combines hotels and experiences in which culture, nature and adventure come together in a single concept.
15,000 existing hotels to be affiliated to the Rotamundos
Rotamundos allows independent hotels to compete on price and quality, adapt to technological change and adopt new global and regional consumer trends.
He pointed out that 95 percent of the lodging spaces and experience providers in this niche are not affiliated with any hotel chain or experience network, as they are local families, have an average of 12 rooms and lack knowledge of dynamic rates, metrics, strategies and administrative capabilities.
Cárdenas pointed out that the firm seeks to affiliate, digitize and add to the brand the affiliation of 15 thousand existing hotels and 30 thousand local experiences from the Sierra Tarahumara to Patagonia, which will create the largest hotel and experience chain in Latin America.
The investment round also seeks to improve the technology and platforms that will allow the expansion to operate without compromising the quality of information and databases.
The campaign was launched on Arkangeles as the leading equity crowdfunding platform that seeks the most attractive companies in Mexico to make it easier for thousands of people to invest in them.
Behind Rotamundos is David Geisen, director of Mercado Libre Mexico; Alejandro González Zabalegui, Grupo OfficeMax and Grupo La Comer; as well as more than 80 collaborators in technology and administration.
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First published in LaJornada, a third-party contributor translated and adapted the article from the original. In case of discrepancy, the original will prevail.
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