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Seed Venture launches Seed Set, to integrate its platform on crowdfunding portals

The company Seed Venture, founded in Switzerland back in 2017, has just launched the system integrator Seed Set. The debut of Seed Set will be led not only by William Pividori and Sergio De Prisco, founders of Seed Venture, but also by two well-known faces of the Italian digital sector, both based in London: Francesco Redaelli and Eleonora Rocca.

Andrew Ross

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The startup financing platform based on blockchain technology Seed Venture has launched the system integrator Seed Set, in order to integrate its platform on crowdfunding portals. Seed Set also intends to help startups and business partners in their intention to freely adopt the Seed Venture platform on the blockchain, building, and maintaining the necessary applications and systems. 

In addition, the new company will support the implementation of a decentralized crowd-prediction platform based on startup forecasting systems, in order to obtain a crowd-rating with remuneration mechanisms.

Read more about Seed Set, the new system integrator launched by Seed Venture and find the latest business headlines with the Born2Invest mobile app.

Investors can use the SEED token to finance incubator startup baskets

Seed Venture was founded in 2017 in Switzerland by the Italians William Pividori (CEO) and Sergio De Prisco. The company offers a smart-contract platform, completely open and decentralized, on the Ethereum blockchain for the financing of startups proposed by intermediaries and/or business partners. The platform, represented by its native token called SEED, performs by design the functions of issuing, managing, and transferring tokens for the crowd-investing and venture capital market.

On September 30th, 2019, Seed Venture listed its SEED token, with which investors can finance incubator startup baskets. The token was listed on the Rock Trading, the main Italian platform for the purchase and sale of cryptocurrency or tokens, whose parent company Digital Rock Holding launched last July an equity crowdfunding campaign on the Opstart portal, expiring at the end of September 2020. Last August, the Italian crowdfunding portal Opstart and Seed Venture started the tokenization of the crowdfunding campaigns.

Seed Set is based in Great Britain, a market in which the company has been present since last February 

The debut of Seed Set will be led not only by William Pividori and Sergio De Prisco, founders of Seed Venture but also by two well-known faces of the Italian digital sector, both based in London: Francesco Redaelli and Eleonora Rocca. The latter will manage the growth, performance marketing, and business development activities through their company Growence Group LTD, based both in London and Milan, whose mission is to promote the development, growth, and management of fintech and blockchain projects throughout Europe. SGS & Partners, based in London with an Italian heart and a strong international network, will take care of the legal and corporate aspects of Seed Set.

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Francesco Redaelli, in addition to being director of Growence, is co-founder and Chief Growth Officer of the Crypto Conference since 2017, the main Italian conference completely dedicated to cryptocurrencies and blockchain technology, aimed at an audience of people strongly interested in the subject. In the past, he has been marketing manager of Eidoo (Poseidon group company strongly focused on DeFi world), Aidcoin (business unit dedicated to blockchain of Charity Stars group) and campaign success manager for 200crowd (Italian equity crowdfunding platform). Previously, he was president and founder of Koinsquare, Italian community in the blockchain world.

Eleonora Rocca is famous for having launched two of the most important events in Italy in the digital, social media and innovation fields. She has more than 20 years of professional experience in important Italian and multinational companies, among them: Hewlett-Packard, Roberto Cavalli, Microsoft, Privalia, Kingston Technology and Tp-Link Uk. She lives in London, where she works as Head of Marketing and freelance consultant, helping companies and startups to create marketing & digital strategies. Rocca is also a business mentor for CRIOS Bocconi in Milan and for Cherie Blair Foundation in London. She is also the official organizer of the Lean Startup Machine Workshop Milan.

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Andrew Ross is a features writer whose stories are centered on emerging economies and fast-growing companies. His articles often look at trade policies and practices, geopolitics, mining and commodities, as well as the exciting world of technology. He also covers industries that have piqued the interest of the stock market, such as cryptocurrency and cannabis. He is a certified gadget enthusiast.