Connect with us

Impact Investing

Green Mobility and Smart Cities Event to Take Place in Cagliari

The Smart Cities market is growing steadily and is one of the most promising areas in the context of urban innovation. According to research by MarketsandMarkets, the total value of the Smart Cities market will reach more than $2.5 trillion by 2025. Among the major segments of the Smart Cities market, a report by Grand View Research estimates that smart infrastructure will be the most profitable sector.



From mobility to logistics, from urban forecasting models to data analysis, to energy and urban infrastructure: these are the sectors belonging to the 10 selected startups, candidates for the acceleration track in Cagliari in the area of “Green Mobility and Smart Cities,” of the Bravo Innovation Hub program.

At the T Hotel in Cagliari, the launch event of the track dedicated to Green Mobility and Smart Cities is being held on Thursday, September 7, 2023. The startups will be presented to an audience of experts from the Italian innovation sector.

Sardinia is a land of innovation and opportunity. In Cagliari, startups are presenting themselves to respond to the challenge launched by the program promoted by the Ministry of Enterprise and Made in Italy (MIMIT) managed by Invitalia, dedicated to innovative companies: to imagine and design a low-emission smart city where citizens, businesses, and institutions can achieve integration and efficiency through the advanced and widespread use of Information and Communications Technology (ICT) and the Internet of Things.

The opportunity to reiterate the strategic importance from an economic and social perspective of Smart Cities, emerging technologies, and key stakeholders, as well as the prospects for development from a market perspective.

Read more about green mobility and smart cities and find the latest business news of the day with the Born2Invest mobile app.

Bravo Innovation Hubs to enhance entrepreneurship

Bravo Innovation Hub includes five thematic focuses distributed territorially in Brindisi, Cagliari, and Palermo: a connection of geographic lines that describes the profile of southern Italy to enhance entrepreneurship and speed up the market establishment of new ideas. The project is implemented under Axis VI of PON IC 2014-2020-REACT EU and is now in its third edition.

“With Bravo Innovation Hub, Invitalia combines financial support with high value-added services, such as mentorship and open innovation,” comments Alfredo Bruni, Head of Education and Open Innovation at Invitalia. “In our hubs in Brindisi, Cagliari, and Palermo, the 50 innovative startups that we selected through a national call will face three intense months of activity pushing the accelerator to reach new goals. Thanks to funds from the PON Imprese e Competitività – REACT EU and the support of the Ministry of Enterprise and Made in Italy, the innovation potential of startups and university spinoffs is made available to corporations, SMEs, public administration, and territories.”

9.7 billion people in 2050. The Role of Smart Cities

A smart city is a concept that refers to a place that uses information and communication technologies to improve citizens’ quality of life, the efficiency of urban infrastructure, and resource management. The Smart City concept is based on the interconnection of its components, which must work together in an integrated, data-driven way, with data management and analysis.

One cannot talk about Smart City without reasoning about the numbers particularly those inherent in the world’s population growth and metropolitan urbanization. Currently, 56 percent of the world’s population lives in cities, a percentage that is constantly growing. Projections indicate that the world population could reach 9.7 billion individuals by 2050 despite predictions of a slowdown in population growth.

This population growth will lead to a significant increase in urban population, with an estimated increase of about 2.5 billion people, mainly in Asia and Africa. By 2050, the urban population is expected to account for 66 percent of the world’s population. In this context, Smart Cities and the adoption of innovative technologies can play a crucial role in ensuring efficient resource management and improving citizens’ quality of life.

Funding and market trends

Public funding to promote the sustainable development of urban areas is increasing significantly. One example is European Union programs such as Horizon 2020 and Horizon Europe. In the 2014-2020 period, Horizon 2020 has allocated more than €85 billion to support research and innovation projects, including those dedicated to Smart Cities. The new European project, Horizon Europe, covering the period 2021-2027, has an even larger budget of €100 billion. Again, a major item of spending is earmarked for Smart Cities. The goal is to support and showcase the systemic transformation of 100 European cities toward climate neutrality by 2030.

The Smart Cities market is growing steadily and is one of the most promising areas in the context of urban innovation. According to research by MarketsandMarkets, the total value of the Smart Cities market will reach more than $2.5 trillion by 2025

Among the major segments of the Smart Cities market, a report by Grand View Research estimates that smart infrastructure will be the most profitable sector, with an estimated value of more than $1 trillion by 2025. At the same time, research by MarketsandMarkets indicates that the traffic management sector will be worth about $400 billion by 2025. Energy efficiency, public safety, waste management, digital health, and e-government services will help consolidate the Smart Cities market.


(Featured image by Tumisu via Pixabay)

DISCLAIMER: This article was written by a third party contributor and does not reflect the opinion of Born2Invest, its management, staff or its associates. Please review our disclaimer for more information.

This article may include forward-looking statements. These forward-looking statements generally are identified by the words “believe,” “project,” “estimate,” “become,” “plan,” “will,” and similar expressions. These forward-looking statements involve known and unknown risks as well as uncertainties, including those discussed in the following cautionary statements and elsewhere in this article and on this site. Although the Company may believe that its expectations are based on reasonable assumptions, the actual results that the Company may achieve may differ materially from any forward-looking statements, which reflect the opinions of the management of the Company only as of the date hereof. Additionally, please make sure to read these important disclosures.

First published in StartupItalia. A third-party contributor translated and adapted the article from the original. In case of discrepancy, the original will prevail.

Although we made reasonable efforts to provide accurate translations, some parts may be incorrect. Born2Invest assumes no responsibility for errors, omissions or ambiguities in the translations provided on this website. Any person or entity relying on translated content does so at their own risk. Born2Invest is not responsible for losses caused by such reliance on the accuracy or reliability of translated information. If you wish to report an error or inaccuracy in the translation, we encourage you to contact us.

J. Frank Sigerson is a business and financial journalist primarily covering crypto, cannabis, crowdfunding, technology, and marketing. He also writes about the movers and shakers in the stock market, especially in biotech, healthcare, mining, and blockchain. In the past, he has shared his thoughts on IT and design, social media, pop culture, food and wine, TV, film, and music. His works have been published in,, Seeking Alpha, Mogul, Small Cap Network, CNN,, among others.