From crowdfunding to regional funding, a boost to capital increases for the companies that operate in the world of sport. In fact, a total of $2 million (€1.67 million) has been raised by Sportclubby, the platform for booking camps and activities online, outdoors, and in the gym, which has grown at a rate of 200% during the early days of the coronavirus pandemic.
Find more about Sportclubby’s capital increase and read the latest business news with our companion app Born2Invest.
The online booking platform
Finpiemonte and LigurCapital have injected $1.14 million (€950,000) into Sportclubby’s second capital increase. Specifically, the Piedmont Region’s finance company provided $600,000 (€500,000) through a non-repayable grant, while the Ligur Region’s “arm” contributed $540,000 (€ 450,000) thanks to a convertible loan.
The first capital increase, which began with a crowdfunding campaign on Mamacrowd, also involved, among others, the Oltre Venture fund and the sportech incubator Wylab. Thanks to the new resources, Sportclubby will consolidate its position on the Italian market, continuing to grow its user and club base, which today already numbers more than 500,000 sportsmen and women throughout Italy, distributed across a network of over 700 facilities, camps, federations, and personal trainers. To do this, it will focus on the development of new features for gyms and users and the integration of new complementary services related to sport and wellness, to offer an increasingly complete sports experience, from a single point of access.
The numbers of the booking app
With 6 million bookings in 2020 alone, Sportclubby has become the most downloaded sports app in Italy. Through its large multi-sport database – which is constantly expanding – it is able to perform predictive analysis on training habits, to improve and increase the practice of physical activity and multiple disciplines. During the lockdown months, thanks to the first platform to manage bookings, schedules, subscriptions, mobile payments, sports micro-insurance, promotions, and other digital services for sports, the startup has grown at a rate of 200%, allowing dozens of clubs to migrate their schedules online and outdoor and continue working safely.
By further enhancing its platform, Sportclubby will continue to drive the digitization of the sports industry. According to a recent study, in fact, the new hybrid offer generated by the health emergency will weigh up to 27% of the market in 2021 alone, permanently flanking indoor activity with online (in live streaming and on demand) and outdoor activity.
“We are particularly satisfied – ” commented Andrea Benveduti, Councillor for Economic Development of Regione Liguria – to have financially helped a reality of our territory that has been able, thanks to its innovative spirit, to combine the passion for sport with the endless opportunities of digitalization. Chiavari, which in the past has proven to be a land of avant-garde, has been able to seize the opportunities of the Ligurcapital fund dedicated to high-potential start-ups, with venture capital operations that have brought 1.5 million regional euros to the territory. We hope that the pandemic does not stop the traditional Ligurian desire to do business, because, even more than yesterday, we need to work as a team to study innovative solutions for our tomorrow”.
“In an industry that has been completely overturned in the last year,” said Biagio Bartoli, CEO and co-founder of Sportclubby, “we’ve been able to anticipate the growing role of digital in sports. While many clubs have already begun to redefine their business models in a hybrid and multi-service key, our platform has made it possible to simplify many aspects that today represent the new face of sport. Digital payments, community, online classes, safety regulations. The financing obtained will allow us to respond rapidly to a rapidly growing demand and consolidate the leadership that distinguishes us in the field of big data on sport.
DISCLAIMER: This article was written by a third party contributor and does not reflect the opinion of Born2Invest, its management, staff or its associates. Please review our disclaimer for more information.
This article may include forward-looking statements. These forward-looking statements generally are identified by the words “believe,” “project,” “estimate,” “become,” “plan,” “will,” and similar expressions. These forward-looking statements involve known and unknown risks as well as uncertainties, including those discussed in the following cautionary statements and elsewhere in this article and on this site. Although the Company may believe that its expectations are based on reasonable assumptions, the actual results that the Company may achieve may differ materially from any forward-looking statements, which reflect the opinions of the management of the Company only as of the date hereof. Additionally, please make sure to read these important disclosures.
First published in Il Sole 24 ORE, a third-party contributor translated and adapted the article from the original. In case of discrepancy, the original will prevail.
Although we made reasonable efforts to provide accurate translations, some parts may be incorrect. Born2Invest assumes no responsibility for errors, omissions or ambiguities in the translations provided on this website. Any person or entity relying on translated content does so at their own risk. Born2Invest is not responsible for losses caused by such reliance on the accuracy or reliability of translated information. If you wish to report an error or inaccuracy in the translation, we encourage you to contact us.
Why gold is now very oversold
The NASDAQ Composite last saw its last BEV Zero on February 12th, and closed the week with a BEV of...
Energy companies: more than 6 billion for employee severance payments and litigation
Companies in the energy sector are facing a difficult year. Repsol recorded a net loss of $3.9 billion (€3.3 million)...
CrowdFundMe launches CFM board, the bulletin board for buying and selling company shares
CrowdFundMe has launched a digital bulletin board called CFM board. To date, the platform has received positive feedback from users,...
LODE Markets: the digital “Amazon” of Gold and Silver
The on-demand economy has made it easier than ever to acquire products and services with the click of a button....
Will the price of Bitcoin enter the bear market territory?
As paradoxical as it may sound after this week, in the weekly view, the price of Bitcoin is still in...
Best of Born2Invest7 days ago
Silver Supply Shortage: What Investors Need to Know
Crowdfunding6 days ago
Mazzanti manufacturer launches a STO after three equity crowdfunding campaigns
Crypto7 days ago
Lothal, the cryptocurrency startup accelerated by Neutron, with technology from Grupo Núcleo
Featured7 days ago
“Monetary Policy”: easy and tight money