How to spot your ideal web designer

A good website is like having a globally-accessible business card. That means it should  represent what your business or company is about. The first step towards that is hiring a competent web designer.

According to a survey, only more than half of business websites apply responsive web design, meaning that most of what’s on the web today are limiting their reach to desktop or laptop screens. With the abundance of hand-held devices, responsive design is every website’s best bet to adapt with the ever-changing technology landscape. Not only does this design element make the website look sleek, but responsive web design caters to the needs of all users regardless of the device they use to access the web.

Slowly, the companies behind these websites are starting to follow. Finding an ideal web designer should be well-planned since it is the web designer’s job to create a visual representation of your company’s website. By considering the points below, you can easily spot the ideal web design partner that will best suit your websites.

Find out the full capabilities of the web designer.

The expectation is always bigger than reality. It is quite dangerous to expect more things than what the designer can offer. By looking at the designer’s services, copywriting samples, photo usage, and design philosophy, you can manage your expectations and decide.

Check the websites of the web designer’s clients.

There are hundreds of design companies but some clearly stand out from the rest. For example, ITCraft is a multinational design company that operates in Germany, Canada, and the United States. The breadth of the company’s services allowed them to work with high-profile clients. The list includes Intel, Pet 365, Adorama, and applications such as Rocket Route for iOS and the Facebook game, Crazy Slots.

Ask the web designer what kind of content management system (CMS) works best.

The choice will depend on the kind of content that your website wishes to put out, and the designer will create a suitable CMS that will go well with your desired aesthetics for a responsive design. For instance, ITCraft offers custom and cross-platform web design using LAMP, Magento, WordPress, and Asp.Net.

Look for a web designer that can help you with marketing and IT aspects.

Consolidated analytics is one advantage of responsive web design. Since user traffic from the mobile and desktop versions come from one single website, Google will find it easier to rank the website through SEO optimization. Therefore, it is essential to hire a designer that understands marketing and IT at a high level. Some companies have experience in applying business automation tools, providing a full scale of services: from analyses and operations to IT solutions. With an IT background, web designers with a heavy immersion in business optimization are top choices in the field.

Look for a web designer that can provide all services under one umbrella.

Another good question to ask is the percentage of in-house and outsourced services that the designer wishes to employ. Many web designing companies take pride in their in-house talents. Some even have people whose experience and productivity are unparalleled in the business. This would allow clients to significantly cut costs.

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