Tarh: the online 100% organic store turns to crowdfunding

At 31 years old, Soukaina embarked on a major project. She opens an online store of food, care, and cleaning products, called Tarh. The small plus of this initiative? 100% returnable products, delivered at home or in relay points.

Out of 380 million tons of plastic produced in the world each year, 50% is linked to single-use plastic, including packaging.

Last year, she enrolled at Skillsfactory, a training center to develop a project in digital marketing. Soukaina then focused on the consumption habits of citizens. After discovering the world of bulk and becoming aware of its usefulness, she interviewed many people on the subject. The result allows her to identify the different constraints linked to bulk consumption: lack of offer, lack of time, and absence of bulk stores nearby.

To stop plastic at the source, the young mother decided to create Tarh. This online platform for selling organic products with a deposit will open the door to environmentally friendly consumption.

Find more details about Tarh, a platform dedicated to sustainable shopping and read the most important finance news from around the world with the best online news aggregator, the Born2Invest mobile app.

How does Tarh work?

The project, supported by Ulule, will start in September of this year. A website will be dedicated to the e-shop for customers. A simple and thoughtful use. The future consumer will be able to go to the site and do his shopping. They will be delivered in returnable glass jars (liquid products) and in cotton or kraft bags (dry products). For each delivery, the buyers will be able to return their containers and will receive compensation to spend on the shop.

Tarh already has more than 100 references. The products sold have been previously tested and approved. From sweet and savory dishes to hygiene and home care products, the catalog is already well supplied.

How to be delivered? It is very simple. Once you’ve done your shopping, the package is delivered by cargo bike or by a green carrier, at home or in a relay point. “I work with subcontractors to deliver in Brussels and the rest of the country. For the moment, there will be 2 deliveries per week to maximize the demand. But this will evolve over time,” says Soukaina.

A parallel solidarity project

To support the Tarh project, people could participate in the crowdfunding available until April 4th at midnight.

However, Tarh does not stop there. The Belgian entrepreneur has partnered with Free Alma, a solidarity grocery store. The goal of this partnership is to help students in difficulty by offering them an alternative of ecological consumption. For $4.8 (€4), students will be able to benefit from a basket composed of food and hygiene products. “I want to offer the possibility to customers to go to the shop and to give a small contribution for this kind of initiative because it is important to be supportive” explained Soukaina.

To break the psychological and logistical barriers of bulk, Tarh comes as a concrete solution. Local and eco-responsible, this project will allow you to make the first step for an ideal ecological transition.

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(Featured image by anncapictures via Pixabay)

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First published in ELLE, a third-party contributor translated and adapted the article from the original. In case of discrepancy, the original will prevail.

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