I know that for some new entrepreneurs, ‘branding’ can be a scary word. The ‘big guys’ spend millions on their branding efforts, so how can you possibly compete?
In a word – consistency. You compete with consistency in your branding.
I promise – a strong focused brand will attract the perfect customers to you like a magnet.
So why is consistency the #1 best thing you can do for your branding? And how do you keep your branding consistent? Let’s jump in.
To achieve business success, you need to know how to best leverage your website, social media and other online marketing channels to achieve business success.
And to best leverage these marketing channels, you need brand consistency.
So what do I mean by brand consistency?
First, you must (repeat: must) go through the process of clearly defining your brand. Do this before you build your website, scout out storefronts, or start planning your business packages. If you don’t know who you are and what your business is all about, then nothing else will turn out the way you want.
So how do you determine your brand positioning? You start by understanding your unique selling position (USP) and what sets you apart from your competitors.
Then you follow up with a brand positioning statement that will guide all your future marketing endeavours.
RE AD: Choosing The Right Photos For Your Website & Online Brand
Forget the old saying. Online, a picture is worth way more than a thousand words. That’s why you have to choose photos for your website and online marketing that really pop and make potential clients remember you.
And don’t worry. Even if you don’t have the budget for a fancy photographer, there’s still plenty of ways to get great images for your website.
Read more on our website.
Once you’ve established the heart of your brand, you’ll want to make sure that all of your marketing and business dealings reflect your brand voice and personality.
On the ground, this means that every interaction someone has with your brand should have the same look and feel. And that look and feel has to come across in an instant. Remember you only have about five seconds to make a first impression. So what kind of first impression do you want to give?
That’s why it’s so important to have a brand guide to identify your style for all visual materials. Use the same colours and fonts in all of your marketing materials, along with your logo. Stay consistent in this way, and customers will instantly recognize your brand whenever they interact with it.
For example, our own brand guidelines provide an overall feeling of what we want our brand to emanate and the design and style elements we use in all our marketing materials.
So have you gone through the process of clearly defining your brand yet? Remember that a brand with individuality has a unique competitive advantage.
Or, you can work with a branding expert. One who specializes in visual branding services for small businesses and rising entrepreneurs looking to present their business in a way that will better impress their target market while establishing vital credibility and trust.
DISCLAIMER: This article was written by a third party contributor and does not reflect the opinion of Born2Invest, its management, staff or its associates. Please review our disclaimer for more information.
This article may include forward-looking statements. These forward-looking statements generally are identified by the words “believe,” “project,” “estimate,” “become,” “plan,” “will,” and similar expressions. These forward-looking statements involve known and unknown risks as well as uncertainties, including those discussed in the following cautionary statements and elsewhere in this article and on this site. Although the Company may believe that its expectations are based on reasonable assumptions, the actual results that the Company may achieve may differ materially from any forward-looking statements, which reflect the opinions of the management of the Company only as of the date hereof. Additionally, please make sure to read these important disclosures.
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