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3 examples of how to become a trusted brand in a niche market

Building a brand and establishing trust with your customers is important when starting a business, and there are three examples on how entities are approaching branding.



When it comes to starting any type of business, it’s all about building a brand and making sure you have the trust from your audience. Without this in place, there will simply be no way for you to compete against the much larger and established brands out there.

However, don’t be discouraged—this is something that continues to happen on a daily basis. More individuals, bloggers, and brands continue to use the internet to reach new audiences and gain an upper hand over the competition.

To help better understand this process, here are some real examples of how other brands and businesses are doing this today:

Create a logo that is easy to remember

Not everyone will have a professional design team or a massive budget to work with when it comes to their logo design and branding. However, that doesn’t mean you shouldn’t create a unique logo for your brand or service.

A logo is actually one of the best ways to start building a brand for yourself or your company. It’s also important to make sure that your logo is easy to understand, as it’s going to represent whatever services you have to offer or products to sell.

To get a better idea of how this works for some of the largest brands in the world today, take a look at these popular brand logos from around the world—many of which are recognized by millions even though they don’t have the company name on them!

Provide your audience with tutorials and a trusted service

As mentioned earlier, it’s extremely important to make sure your customers are happy at all times. This is something GetResponse has been able to accomplish over the past several years. What started out as an email marketing and delivery service quickly turned into much. How? They listened to the demands and needs of their customers.

While it would have been easy for the company to stick with one simple service, not only were they able to grow as an online service, they also became a trusted source for email marketing, content creation, and brand marketing through their online webinars, tutorials, blog content and resource articles.

niche market

When creating a logo, make sure that it is easy to remember. (Source)

Go out of your way to reach new audiences and provide support

One of the most popular success stories out there of a company that was able to come out of nowhere and becomes a multi-billion dollar company is Zappos. Tony Hsieh, the CEO of Zappos, helped fuel the growth of the company. He did this by putting the customer first and building out the company one loyal customer at a time.

Again, just like in the examples above, Zappos’ success was all possible through the power of the internet and social media. Customer support is everything when you are purchasing products from a company. It’s important to not only offer a phone number. Make sure to have online, email and social media support as well—all of which Zappos did.

As you can see, there are many different ways to increase your chances to find success in the world of business. Just because there are millions of competitors already out there doesn’t mean that you should sit on the sidelines or be sad about it.

Instead, put in the time, work and effort, to make big things happen. You might just find yourself as one of the next big success stories in your niche market!

DISCLAIMER: This article expresses my own ideas and opinions. Any information I have shared are from sources that I believe to be reliable and accurate. I did not receive any financial compensation in writing this post, nor do I own any shares in any company I’ve mentioned. I encourage any reader to do their own diligent research first before making any investment decisions.

Zac Johnson is an entrepreneur with 20 years of experience in the world of online marketing, branding, and blogging. Learn more from Zac through his blog at