Are you thinking about changing your marketing graphics? Here’s what you should consider first.
There is so much content out there and the competition for your consumer's attention is tough. Use hooks to grab and retain the attention of your...
These branding mistakes will surely drag down your own brand even before it manages to break through the vast and competitive market.
A company's name reflects the business it does or services it offers. Here's a look at some of them and whether they are meaningful for their...
Aurora Cannabis secures right to increase ownership to 40% of Choom Holdings, Inc. (CSE: CHOO | OTCQB: CHOOF) at $2.75 per common share.
Here's how one direct-to-consumer bedding brand is effectively distinguishing itself from comparables in this commodity space.
In order to make a more successful customer engagement and promote your brand, learning how to "speak human" can be a powerful tool.
Rebranding, done at the perfect timing, can be effective in giving your business a second chance.
A wrong brand identity can mislead clients about your business and cost you valuable leads.
Your brand voice is an essential part of your business identity. Here are three steps to follow to create and define that voice.