Companies that put their values and morals first end up creating customer loyalty and gaining more business.
With oversaturation and over choice, it is hard for companies to make their brands stand out so customers will notice them.
A small business owner may want to rebrand his or her business for various reasons. Here's what you need to do if you're planning to overhaul...
Never forget that you’re the face of your business.
Are you thinking about changing your marketing graphics? Here’s what you should consider first.
There is so much content out there and the competition for your consumer's attention is tough. Use hooks to grab and retain the attention of your...
These branding mistakes will surely drag down your own brand even before it manages to break through the vast and competitive market.
A company's name reflects the business it does or services it offers. Here's a look at some of them and whether they are meaningful for their...
Aurora Cannabis secures right to increase ownership to 40% of Choom Holdings, Inc. (CSE: CHOO | OTCQB: CHOOF) at $2.75 per common share.
Here's how one direct-to-consumer bedding brand is effectively distinguishing itself from comparables in this commodity space.