These branding mistakes will surely drag down your own brand even before it manages to break through the vast and competitive market.
A company's name reflects the business it does or services it offers. Here's a look at some of them and whether they are meaningful for their...
Aurora Cannabis secures right to increase ownership to 40% of Choom Holdings, Inc. (CSE: CHOO | OTCQB: CHOOF) at $2.75 per common share.
Here's how one direct-to-consumer bedding brand is effectively distinguishing itself from comparables in this commodity space.
In order to make a more successful customer engagement and promote your brand, learning how to "speak human" can be a powerful tool.
Rebranding, done at the perfect timing, can be effective in giving your business a second chance.
A wrong brand identity can mislead clients about your business and cost you valuable leads.
Your brand voice is an essential part of your business identity. Here are three steps to follow to create and define that voice.
Featuring your ideas and core values that make your business unique is a great way to make your brand stand out.
Having a personal brand allows you to sell your image better, impress clients more and make yourself a trusted financial professional.