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The Latin American unicorn Nubank hits 18 million downloads in 2019

Nubank is the largest fintech in Latin America and one of the most innovative companies in the world. Its headquarters are located in Sao Paulo, Brazil. The company has an office in Berlin, Germany and in Mexico City, Mexico. International credit card without fees and personal loans are among the company’s products. This year Nubank was valued at $10 billion.



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Although many fintech companies struggle to succeed within the first few years of their operations, Nubank startup has done that. It represents one of the more interesting fintech offerings and astonishingly is even managing to turn a profit.

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Nubank’s success 

Sources indicate that the Brazilian startup began to gain strength and became one of the leading forces in the global fintech space due to several actions of its general director David Veles.

It all started when David read about how mobile applications were being used to manage money in China in a new and different way. The mobile app offered consumers new ways to manage their money and also provided services, especially for non-banked companies.

This excited David so much that he and a few experts flew to China to test things out. They came back with some concepts that had been brought into reality in the form of Nubank.

The greatest fintech unicorn

Nubank is one of the world’s top fintech unicorns at the moment with the highest number of downloads for a FinTech company this year so far (about 18 million), 15 million customers (up 25%) and a valuation cost of about $10 billion. Nubank’s books are in the black, unlike many of its peers, who currently have a lot of red on their books, which is another point in favor of the company.

David Velez stated: “By being a technology company, you can provide access to financial services to hundreds of millions of people in a very efficient and inexpensive way.” “Financial services really can, eventually, touch 100% of the world’s population. The way to get there is to be a fintech”, added David Velez.

Need for technology investments

Fintech demonstrates a shift from traditional banking services that require an effective presence for efficient operations. On the other hand, fintech companies need huge investments in technologies and favorable conditions for their implementation.

For example, in Brazil and other developing countries, bureaucracy will not allow for the effective implementation of a system that can contribute to the growth of FinTech. That also allows real entrepreneurs who want to succeed to solve the problem of financial inclusion for everyone, especially for a society without a banking system.

Alipay business model similarity

Nubank’s business model is also similar to Alipay. It is currently managed by Ant Financial, which started as a digital wallet for Alibaba. Since then has been offering all-in-one services in the same mobile application.

David Velez has created what is likely to become a financial colossus in a decade, following Alipay’s existing internal investment strategies. One such example is the provision of paper savings accounts with government assets so that revenues and inflows are passed on to consumers.


(Featured image by Floriane Vita via Unsplash)

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Eva Wesley is an experienced journalist, market trader, and financial executive. Driven by excellence and a passion to connect with people, she takes pride in writing think pieces that help people decide what to do with their investments. A blockchain enthusiast, she also engages in cryptocurrency trading. Her latest travels have also opened her eyes to other exciting markets, such as aerospace, cannabis, healthcare, and telcos.