The SIAM Returns in Meknes for its 15th Edition

The new edition of the International Exhibition of Agriculture in Morocco (SIAM) will be a key event to highlight the evolution of the national agricultural sector, said the Minister of Agriculture, Maritime Fisheries, Rural Development and Water and Forestry, Mohammed Sadiki.

Speaking at a press conference dedicated to the presentation of the 15th edition of SIAM, to be held from May 2nd to May 7th, in Meknes, under the theme “Generation Green: For a sustainable food sovereignty”, the Minister stressed that the return of the Salon de l’Agriculture, after 3 years of absence for health reasons, will be an opportunity to present developments in the sector in Morocco, including those relating to research and development and technology, and the strategy “Generation Green 2020-2030.

This event, he added, has become one of the largest meetings of agriculture in the world and enjoys an international influence, and brings together stakeholders and professionals in the sector.

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900,000 visitors expected for the 15th edition of SIAM

Sadiki also said that the show should receive 900,000 visitors, 1,400 exhibitors, and 65 participating countries, noting that the theme chosen for this edition focuses on food security, a fundamental element of the strategy “Generation Green.

The Minister has, in this sense, stressed that this strategy aims to consolidate the achievements of the Green Morocco Plan, through the adoption of a new vision of the agricultural sector, the establishment of new governance, and the implementation of modern means to serve the agricultural sector.

For his part, the Commissioner of the Show, Jawad Chami, said that the SIAM is a real crossroads of exchanges and business-to-business meetings, a place of exhibition par excellence and business catalyst, adding that it is positioned, to date, as the first exhibition in Africa and among the best in the sector worldwide.

During the 5 days of the show, exhibitors will have the opportunity to enhance their products and promote their activities, he said, noting in this regard that the show is also a suitable space to highlight the innovations of each sector and the opportunity for the public and the sectoral ecosystem to discover all the advances in the various areas comprising the value chain of the agricultural sector.

The exhibitors and all the players in the sector also benefit from the strength and influence of the show to meet and establish fruitful contacts with customers, suppliers, and decision-makers, he added.

Strategic rapprochement with the United Kingdom

For his part, the UK Ambassador to Morocco, Simon Martin, said that the presence of the United Kingdom as a guest of honor at the show will be an opportunity to present the British experience in this key sector.

Martin also stressed that this presence will allow amplification of the potential for agricultural cooperation between the two countries, noting that Morocco and the United Kingdom have historical cooperation, both diplomatic and commercial, which has been consolidated with the ratification of a new cooperation agreement in December 2021.

In addition, the ambassador highlighted the role of Morocco as a hub of the African continent, which represents a real opportunity for British companies seeking new opportunities for development.

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(Featured image by Hans via Pixabay)

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