Although the figure is far from the reference years, especially pre-Covid, tourism revenues in Morocco amounted to $960,000 (9.7 MMDH) at the end of March 2022, the first quarter of the same year. This is at least what emerges from an answer to an oral question posed by the Istiqlalien group of unity and egalitarianism in the hemicycle to Fatim-Zahra Ammor, Minister of Tourism, Handicrafts and Social Economy and solidarity. As a reminder, it should be noted that tourism to Morocco has experienced a clear evolution in terms of arrivals and overnight stays since the year 2012.
From 9.3 million tourists in 2012, the arrivals have recorded a continuous progression to reach 12.9 million tourists in 2019 while overnight stays have increased from 17.5 million to 25.2 between 2012 and 2019, which has had a very positive impact on foreign exchange earnings which have increased from $5.7 million (57.8 MMDH) in 2012 to $7.8 million (78.7 MMDH) in 2019. “This development at the end of March confirms a recovery of the sector,” said Fatim-Zahra Ammor in the House of Representatives.
Regarding exports of handicrafts, they have shown an increase of 25% during the same period. Taking advantage of the current context of tourism recovery, the minister has already communicated his vision during a working session with professionals in the tourism sector through the ambition to double the number of arrivals by 2030.
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781 requests for hotels renovation
Still, according to Fatim-Zahra Ammor, “the Ministry has received 781 requests for renovation of hotels, which will be processed in the coming days,” she announced, before recalling that Morocco through the ONMT has launched an advertising and marketing campaign, “Morocco, Land of Light”, to ensure good recovery of the sector.
Meanwhile, the minister said that the supervision has accompanied the handicraft sector through the strengthening of the legal and regulatory framework relating to craft activities and medical coverage and the establishment of the platform of the national register of crafts.
The latter organizes 172 trades for 96,000 professionals registered on this platform. For her part, Fatim-Zahra Ammor said, in response to another question on tourism investment, that his department has redirected the interventions of the Moroccan Society of Tourism Engineering (SMIT) to tourism investments that meet more requirements of tourists, using a study conducted by the Moroccan National Tourist Office (ONMT) on the expectations of domestic and foreign tourists.
Among the important programs aimed at encouraging investment, the Minister cited incentive grants for the creation of small and medium-sized enterprises (SMEs) in the tourism sector and the financial support of the State, with an overall envelope of $99,000 (1 MMDH), for the renovation of tourist accommodation facilities.
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First published in LES ECO.ma, a third-party contributor translated and adapted the article from the original. In case of discrepancy, the original will prevail.
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