Mike Tyson Opens Tyson 2.0 Cannabis Shop in Amsterdam

Carma HoldCo Inc., a leading global brand management company that harnesses the power of cultural icons to transform industries, announced the opening of its first TYSON 2.0 Brandstore in Europe. The premium cannabis brand, founded by legendary boxer, entrepreneur and cannabis user Mike Tyson, opened its first TYSON 2.0 Brandstore on July 4th, 2024 at 10:00 AM in Amsterdam.

The store is located at Oude Spiegelstraat 9, in the heart of the Grachtengordel – Amsterdam’s iconic canal district, known for its historic buildings and vibrant atmosphere. The TYSON 2.0 Brandstore will showcase a wide range of TYSON 2.0 branded products, including clothing and carefully selected smoking accessories such as trays, lighters, grinders, smoking devices, rolling papers and more.

The history and development of the TYSON 2.0 brand

The TYSON 2.0 brand was founded in 2021 with a mission to deliver the highest quality products in every market. From the beginning, the brand has been inspired by Mike Tyson’s legendary mentality of striving to be the best in every endeavor. After conquering the cannabis market in the US and 16 other countries, TYSON 2.0 has expanded its offerings to include a variety of consumer product categories.

Carma HoldCo Inc. is a global brand management company focused on creating unique experiences and product offerings that inspire and enhance the lives of consumers. Its portfolio includes world-renowned icons such as Mike Tyson, Ric Flair and Future, who bring their charisma and influence to every endeavor.

Opening of the Tyson 2.0 brandstore in Amsterdam

The grand opening of the TYSON 2.0 Brandstore took place on July 4th, 2024. Mike Tyson, co-founder and brand director, personally attended the event, highlighting what an important step in his career was the opening of the Coffeeshop in Amsterdam last year. Now, with the opening of the TYSON 2.0 Brandstore, Tyson has the opportunity to share his favorite products with the residents and visitors of the city that has always held a special meaning for him.

At the newly opened TYSON 2.0 Brandstore, customers can find a wide selection of TYSON 2.0 branded products. The offer includes clothing and a variety of smoking accessories such as rolling trays, lighters, grinders, smoking devices and rolling papers. Each product has been carefully selected to meet the needs of both cannabis lovers and collectors of unique accessories.

Global brand development strategy

The opening of the TYSON 2.0 Brandstore in Amsterdam is another step in the brand’s global development strategy. Adam Wilks, CEO of Carma HoldCo, emphasized that this is the first TYSON 2.0 location of its kind in Europe, which offers customers a dedicated space to discover and purchase the brand’s full range of products. Wilks also noted that this venture is an expression of the company’s commitment to the European market and its mission to deliver high-quality lifestyle products to a wide audience, thus enriching the experience of consumers around the world.

The opening of the TYSON 2.0 store in Amsterdam is a significant milestone for the brand, tapping into the local culture and dynamic spirit of this historic city. Eduard Kempel, COO of TYSON 2.0 in the Netherlands, emphasized that Amsterdam has a rich heritage that includes diverse and innovative experiences, and TYSON 2.0 is proud to contribute to this tradition with its unique offerings.

The future of the brand

The brand has ambitious plans for the future, including continued growth and new initiatives. The opportunities to expand product offerings and enter new markets are vast, and the brand continues to strive to deliver unparalleled experiences to consumers around the world. Mike Tyson and the TYSON 2.0 management team are confident that the future of the brand is bright, and that each new venture will bring further success.

The opening of the Brandstore in Amsterdam is a significant step for the TYSON 2.0 brand and the European market. With a broad product offering, commitment to quality and innovation, the brand is poised to become a leader in the premium segment worldwide. We encourage you to visit the new store and the TYSON 2.0 and Carma HoldCo websites to see the full range of products and experiences available.

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(Featured image by Eduardo Merille CC BY – SA 2.0 via Flickr)

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First published in Fakty Konopne. A third-party contributor translated and adapted the articles from the originals. In case of discrepancy, the originals will prevail.

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