There’s an unspoken notion that most people these days are no longer interested in what’s happening around them. With newspapers starting to go out of fashion, one may think that following the news is no longer part of our daily routine. But what really happened is that news consumption, or how we get them, just changed.
We now obtain a big chunk of them from mobile.
According to the latest Pew Research study State of the News Media 2015, 78 percent of 50 major news sites—which include legacy print, cable, network, digital-only, and international broadcasting networks—get more traffic from mobile devices than from desktop computers.
A big part of it was obtained through social media. People looking for news are most likely to go straight to Twitter or Facebook instead of visiting a specific news website. Pew Research revealed in its 2014 media report that 50 percent of social media users depend on their news feed when it comes to news consumption. A large fraction of so-called “mobile news followers” follow no specific topic or news and just read whatever their “Liked Pages” post.
In 2013, television ad revenue slid dramatically when video became more accessible online, as well as when news outlets started to utilize social media when it comes to disseminating their content. It was also the year when sharing bits and pieces of televised news on Facebook and Twitter started to become a global trend.
Last year, social media newcomer Audioboom (LSE:BOOM) introduced yet another innovation to the news consumption segment. The UK-based company is focused on delivering audio content such as exclusive and backstage interviews, audio vignettes of news aired on mainstream platforms such as radio and TV, as well as independently produced podcast shows.
With over a hundred global and local news outlets as its partner, Audioboom is now one of the newest hangout places for mobile news enthusiasts and followers. Among the giant news content producers that use Audioboom are CNN, BBC, Al Jazeera, The New York Times, Herald Sun, and The Guardian.
However, a 2014 survey from Reuters Institute for the Study of Journalism at Oxford said that while mobile news consumption is undeniably growing, people are still reluctant to pay for it. Moreover, people in countries with strong print cultures like Japan and Finland (two countries with giant smartphone market) have been slowly ditching traditional platforms in lieu of faster and “more personal” mobile phones.
According to American Press Institute, 49 percent of adults admitted that they will delve deeper to a specific breaking news that interest them, and doing it on mobile is way better than waiting for the follow-up or update on TV. Also, the growing competition between news agencies—especially to US-centric and global news—is beneficial to breaking news followers, as it gives the readers/users different sides and angles of a story.
Mobile phones have now become part of our everyday lives to an extent that they’re no longer just a device for communication but also for connecting to the world. They have become our portable TV, radio, and newspaper.
This article may include forward-looking statements. These forward-looking statements generally are identified by the words “believe,” “project,” “estimate,” “become,” “plan,” “will,” and similar expressions. These forward-looking statements involve known and unknown risks as well as uncertainties, including those discussed in the following cautionary statements and elsewhere in this article and on this site. Although the Company may believe that its expectations are based on reasonable assumptions, the actual results that the Company may achieve may differ materially from any forward-looking statements, which reflect the opinions of the management of the Company only as of the date hereof. Additionally, please make sure to read these important disclosures.
What is the future of airport screening?
From impossibly long lines to intrusive searches by humorless agents, today’s airport screening process is a hassle for many fliers.
Why millennial homebuyers should take their parents’ advice with a grain of salt
When buying a home, advice coming from people of another generation may be biased and not useful based on your...
This is what could happen after the next market correction
Earnings per share have grown 119 percent faster than corporate profits.
The untold story of Nixon and the $35 gold peg
One gold standard fact known to all is that it was terminated by President Nixon in August 1971.
5 forex trading tips to help you find success in the market
Forex trading provides investors an immense opportunity to earn money. Here are some things to keep in mind when you're...
- Economy3 days ago
Why port funding is now in the critical category
- Featured2 days ago
4 reasons why even the most experienced executives need advisors
- Business3 days ago
5 movies about financial markets that are actually accurate
- Commodities4 days ago
The impact of lab-grown diamonds on the jewelry market