There’s no question about Google being the most popular search engine today. In fact, no one would use ‘Bing’ as a verbified word the way people use ‘Google it’ each time they’ll look something up on the Internet.
But if you’re a web designer, you probably know by now that there are people—lots of them, actually—who choose to use the less popular Bing over Google. If you’ve been in the industry for quite some time now, you know that clients want their websites to be on top of every search engine results page, including Bing and the former search engine leader, Yahoo.
Web designers know that, apart from narrative value and responsiveness, they can’t take search engine optimization (SEO) for granted. Most clients, especially the e-commerce business owners, would want their online space be visible on top of the SERPs, above all else. Web design agencies like ITCraft understand that aestheticism is important but SEO remains king, simply because the latter encompasses everything—aesthetics, navigation, movement, and search engine performance.
Bing also deals search with its own algorithm. While Google is more of a content-focused website, Bing relies heavily on page titles, meta tags, and specific keywords. Web designers focusing only on Google could become unsearchable on Bing and Yahoo (or end up on the last pages) if they become solely content-driven. That’s why even SEO experts follow Bing’s and Yahoo’s algorithm updates, and they consider it very essential to their profession.
More than sixty percent of the search engine market is dominated by Google, and almost 29 percent of which is shared by Yahoo and Bing. But seasoned web design agencies will not advise their clients to optimize only for Google. They know that ignoring the 29 percent can translate to losing millions of potential customers and future brand enthusiasts.
Now, even tech giants are losing faith in Google. Some tech experts claim that Google is now heading for a downward slope, as spam results are increasing, obstructing more relevant results. Paid advertising populates the first page of Google, especially for queries on brands and celebrities. On Bing, everything is much simpler, clearer, concise, and viewable.
Buzzfeed once wrote that “Google is becoming less useful,” encouraging users to use Bing instead. Bing itself once said that the search engine giant is relying heavily more on ten blue links instead of giving users what they really need.
So if your clients want to be more viewable on SERPs via mobile, then you should not, by all means, forget about optimizing their website for Bing.
This article may include forward-looking statements. These forward-looking statements generally are identified by the words “believe,” “project,” “estimate,” “become,” “plan,” “will,” and similar expressions. These forward-looking statements involve known and unknown risks as well as uncertainties, including those discussed in the following cautionary statements and elsewhere in this article and on this site. Although the Company may believe that its expectations are based on reasonable assumptions, the actual results that the Company may achieve may differ materially from any forward-looking statements, which reflect the opinions of the management of the Company only as of the date hereof. Additionally, please make sure to read these important disclosures.
Cardano’s Stablecoin DJED – an Important Addition to the Ecosystem
At launch, DJED will be traded on several decentralized crypto exchanges such as MinSwap, with centralized crypto exchange Bitrue set...
The Spanish Labor Market Slows Down Again in January
Despite the fact that January's data leave doubts, there are figures that show that Spain, for the time being, continues...
What Is the Status of Permissions for Crowdfunding Platforms in Europe?
ECSPR will also encourage international (or non-European) platforms to join the EU. Wefunder, one of the largest Reg CF funding...
Sens Iqony Energy Solutions Obtains €19.5M Loans from Bpce Lease
Sens Iqony Energy Solutions has already acted in Italy in the past. In December 2019, the company acquired a pipeline...
Greece Opens Europe’s Largest Medical Cannabis Cultivation Facility
The medical cannabis facility is expected to gradually reach full capacity soon to supply a wide range of cannabis products....
Business2 weeks ago
The TopRanked.io Weekly Digest: What’s Hot in Affiliate Marketing [Week 3]
Business2 weeks ago
Achieving Financial Success For European Businesses With Technology
Featured1 week ago
DAO Studio, a Blockchain-Based Venture Studio that Aggregates Investors and Founders in the Web3, Was Created
Business1 week ago
Arrow Credit Opportunities Buys €15M of Loans from BCC Bergamasca e Orobica