There’s no question about Google being the most popular search engine today. In fact, no one would use ‘Bing’ as a verbified word the way people use ‘Google it’ each time they’ll look something up on the Internet.
But if you’re a web designer, you probably know by now that there are people—lots of them, actually—who choose to use the less popular Bing over Google. If you’ve been in the industry for quite some time now, you know that clients want their websites to be on top of every search engine results page, including Bing and the former search engine leader, Yahoo.
Web designers know that, apart from narrative value and responsiveness, they can’t take search engine optimization (SEO) for granted. Most clients, especially the e-commerce business owners, would want their online space be visible on top of the SERPs, above all else. Web design agencies like ITCraft understand that aestheticism is important but SEO remains king, simply because the latter encompasses everything—aesthetics, navigation, movement, and search engine performance.
Bing also deals search with its own algorithm. While Google is more of a content-focused website, Bing relies heavily on page titles, meta tags, and specific keywords. Web designers focusing only on Google could become unsearchable on Bing and Yahoo (or end up on the last pages) if they become solely content-driven. That’s why even SEO experts follow Bing’s and Yahoo’s algorithm updates, and they consider it very essential to their profession.
More than sixty percent of the search engine market is dominated by Google, and almost 29 percent of which is shared by Yahoo and Bing. But seasoned web design agencies will not advise their clients to optimize only for Google. They know that ignoring the 29 percent can translate to losing millions of potential customers and future brand enthusiasts.
Now, even tech giants are losing faith in Google. Some tech experts claim that Google is now heading for a downward slope, as spam results are increasing, obstructing more relevant results. Paid advertising populates the first page of Google, especially for queries on brands and celebrities. On Bing, everything is much simpler, clearer, concise, and viewable.
Buzzfeed once wrote that “Google is becoming less useful,” encouraging users to use Bing instead. Bing itself once said that the search engine giant is relying heavily more on ten blue links instead of giving users what they really need.
So if your clients want to be more viewable on SERPs via mobile, then you should not, by all means, forget about optimizing their website for Bing.
This article may include forward-looking statements. These forward-looking statements generally are identified by the words “believe,” “project,” “estimate,” “become,” “plan,” “will,” and similar expressions. These forward-looking statements involve known and unknown risks as well as uncertainties, including those discussed in the following cautionary statements and elsewhere in this article and on this site. Although the Company may believe that its expectations are based on reasonable assumptions, the actual results that the Company may achieve may differ materially from any forward-looking statements, which reflect the opinions of the management of the Company only as of the date hereof. Additionally, please make sure to read these important disclosures.
How to advocate for the work life you want after COVID-19
The work from home policies caused by the COVID-19 pandemic have shown some companies that they can fully function without...
Crowdfunding seen as an innovative post-crisis financing mechanism in Tunisia
Countries around the world are struggling to find new ways to revive their economies deeply affected by the COVID-19 health...
Why the Fintech sector in Italy has to be further developed
The annual update of the continuous monitoring of the FinTech innovation ecosystem in Italy, the result of the three-year collaboration...
Beyond gaming: how real-life applications put virtual reality and Zadar Ventures Ltd. into the spotlight
Virtual reality has helped us find a way to get around the challenges of doing almost everything remotely. Zadar Ventures...
The Monero software update is ready to be used by miners
The Monero protocol update, also called Nitrogen Nebula, was announced on the Monero blog on May 23rd. The integration of...
Featured6 days ago
The Italian cryptocurrency exchange Young opens its second financing round
Business7 days ago
How to evolve your business model as times change
Business2 days ago
Why Inca One’s online bullion store is a game changer for resource investors
Featured5 days ago
The turmoil in the stock markets continues