Zapping Launches Crowdfunding Campaign on Broota Platform

Zapping, an the online television startup, launched its public investment round through the Broota platform. For the first time, the company uses the equity crowdfunding modality, opening 15% of the total round to this form of collaborative financing.

This initiative allows anyone to become a Zapping partner, supporting its growth and future vision.

Gustavo Morandé, co-founder and CEO of Zapping, highlighted that “it is an important milestone in our trajectory, where we not only seek financing through the traditional path, but we also invite our users, followers and the powerful community that we have participated for the first time. built in time.”

Equity crowdfunding is a model that allows individuals to contribute different amounts of capital to support innovative projects.

The investment round has a goal of CLP$1,300,000,000, with a minimum investment of $500,000 per contributor. Investors who contribute less than $400 million will be grouped in an investment vehicle managed by Gustavo Morandé, while those who invest more will be able to directly sign a SAFE with Zapping Holdings, LLC., the startup’s parent company.

Among the first investors who have committed their contribution are the former tennis player Fernando González, the co-founder of Políglota, Nicolás Fuenzalida; the former soccer player José Luis Villanueva; the actors Jorge Zabaleta and Gonzalo Valenzuela; the journalist from TVN and Radio Duna, Nicolás Vial; the founder of the 10:10 agency, Patricio del Sante; lawyer Jorge Allende, partner at Carey & Allende; among other figures from the entrepreneurial ecosystem and Zapping’s own workers.

Zapping doubled revenue in 2023 and reached 70% of the online TV marketshare in Chile

In the round sheet, Zapping claims to have consolidated itself as a leading company in the internet television market in Chile , with an expansion to other markets such as Brazil and Peru. In 2023, the company reached a turnover of $20 million, doubling its revenue from the previous year. In addition, the company claims to have a monthly growth of 7% and has 70% of the internet pay television market share in Chile.

Zapping’s proposal focuses on offering an internet television service without the need for complicated installations or inflexible contracts. “With Zapping you can start watching television in 2 minutes without having to have a technician come to your home, without installing cables or antennas or decoders,” the company stated in the offer of the round.

According to the justification of the round that the startup published in Broota, the cable and satellite television market in Latin America has faced significant challenges due to the rise of streaming alternatives and the change in consumer habits. They project the number of traditional pay TV subscribers to gradually decline in the coming years, opening an opportunity for services like Zapping. In Chile, this trend is evident with the loss of 258 thousand cable subscribers in the last two years.

Zapping competes with companies such as DirecTV Go, Movistar Play, Claro Video and other traditional cable operators. However, the company differentiates itself with its internally developed technology, such as the “turbo mode” functionality that reduces latency.

In that sense, they highlight that Zapping’s value proposition focuses on offering a convenient and flexible television entertainment experience. Revenue comes from B2C subscriptions, distribution through third parties (B2B2C) and the sale of advertising on its own channels. Primary costs include content licensing, broadcasting , transmission, and payment processing.

In addition, they emphasize the environmental impact of their operations. By eliminating the need for set-top boxes and equipment installation, the company helps reduce its carbon footprint. According to preliminary data, Zapping has avoided emissions equivalent to the CO2 absorption of 4 trees per customer per year

__

(Featured image by geralt via Pixabay)

DISCLAIMER: This article was written by a third party contributor and does not reflect the opinion of Born2Invest, its management, staff or its associates. Please review our disclaimer for more information.

This article may include forward-looking statements. These forward-looking statements generally are identified by the words “believe,” “project,” “estimate,” “become,” “plan,” “will,” and similar expressions. These forward-looking statements involve known and unknown risks as well as uncertainties, including those discussed in the following cautionary statements and elsewhere in this article and on this site. Although the Company may believe that its expectations are based on reasonable assumptions, the actual results that the Company may achieve may differ materially from any forward-looking statements, which reflect the opinions of the management of the Company only as of the date hereof. Additionally, please make sure to read these important disclosures.

First published in chocale. A third-party contributor translated and adapted the article from the original. In case of discrepancy, the original will prevail.

Although we made reasonable efforts to provide accurate translations, some parts may be incorrect. Born2Invest assumes no responsibility for errors, omissions or ambiguities in the translations provided on this website. Any person or entity relying on translated content does so at their own risk. Born2Invest is not responsible for losses caused by such reliance on the accuracy or reliability of translated information. If you wish to report an error or inaccuracy in the translation, we encourage you to contact us