All businesses need a website if they want their business to reach its fullest potential. Furthermore, your website design has to be responsive and attractive. It’s estimated that a company’s credibility will be judged by 75% of a website’s visitors. There’s no room for error.
This guide is going to show you five of the most common obstacles you’ll face when building your first website.
Finding a domain name for your company
The first step is to find a domain name that works for you. It should be easy to remember, easy to type, and should spell out what your business does. It’s one of your most important branding steps.
Make sure that your domain name comes with the ‘.com’ suffix. There’s little point in getting it if it doesn’t come with this.
Note: Don’t just go for the first domain name that seems to check all of the boxes and is readily available. You don’t want to build an audience and then find that you want to change your domain name to something that is a better fit. Many first-time website owners make this mistake and it costs them down the line.
Discovering the right theme
Never employ a web designer and spend thousands of dollars on your first website. It’s totally unnecessary with the number of premium themes available today with no coding required.
WordPress is one of the best website builders around to many people. And they provide thousands of free and premium themes available for use.
Note: We suggest going with a Premium theme as soon as you can afford it because it will make your website look more professional. The goal is to stick out from the crowd, so consumers can get to know your brand.
Themes? Features? Add-ons? It can all get so confusing when there are so many options on the table.
How do you figure out what you should have on your website?
Look to your closest competitors and see how they built their websites. You’ll see common features and page structures used. Follow your competitors because this is what your target market will want.
Everyone copies each other for a reason. That’s not a bad thing. You’re simply giving customers what they want, what they expect, and what they’re used to experiencing.
Using the right multimedia
Images and videos are essential for any successful website. Try to avoid using stock images and instead let your visitors get to know the owner or owners of the webpage.
Try to take some original photos and make some original videos. You want to show visitors that you’re producing unique content. Get into the habit now because these days’ people are pickier than ever and they will just click away if they don’t like something.
It does take a lot of effort to gather quality, unique multimedia content, but it’s more than worth it.
SEO is important to the success of any website. Make sure your website builder has the necessary SEO functions in place or in you’re on WordPress you should install a plugin such as Yoast SEO.
Having the right SEO tools in place will make it easier to create an SEO friendly website.
Last word – creating a website
Building a website for the first time can be overwhelming. By learning how to deal with these five common obstacles you’ll be well on your way to creating a website that you can be proud of.
DISCLAIMER: This article expresses my own ideas and opinions. Any information I have shared are from sources that I believe to be reliable and accurate. I did not receive any financial compensation in writing this post, nor do I own any shares in any company I’ve mentioned. I encourage any reader to do their own diligent research first before making any investment decisions.
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