Multinational software giant Adobe has partnered with leading non-fungible token (NFT) marketplaces. The idea is to give collectors a way to verify the authenticity of digital artworks against their creators’ wallets. The company announced on October 26th that it is partnering with Rarible, OpenSea, SuperRare, and KnownOrigin to do so.
According to the announcement, these partnerships will allow content on the aforementioned marketplaces to use Adobe’s Content Credentials feature. This will allow users to add their wallet addresses to the metadata of listed artwork.
According to Adobe, digital artists can add their social media profiles and wallet addresses to the metadata of an NFT artwork. This allows collectors to ensure that the wallet used to create and NFT is the same one that imprinted the artwork. Reportedly, creators can link this information to their NFTs through the Adobe Photoshop desktop application.
Adobe’s Content Credentials feature helps collectors verify the authenticity of NFTs, but also offers creators the option to remain pseudonymous. To hide their true identity, creators can view wallet addresses linked to their online identity or social media profiles.
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Good news for NFT collectors
Commenting on this development, an OpenSea spokesperson said:This partnership underscores our commitment to giving users more tools as we collectively rethink how we transmit digital assets on the Internet.
The spokesperson added that working with market leaders such as Adobe and the growing NFT community will help the marketplace continue to deliver features that increase trust and transparency across the Metaverse.
Rarible also praised the feature, noting that it would help combat misinformation with attribution and verifiable veracity of digital content.
Twitter is also working on an NFT tool
Twitter is also looking into the authenticity of digital artwork. The social network is currently working on a tool that will allow users to display a verified NFT as a profile picture. Mada Aflak, a senior software engineer at Twitter, announced the news in September by uploading a demonstration video of the feature.
Once this feature goes live, collectors who want to show off their NFTs will be able to edit their profiles accordingly. To do so, they will need to add the address of a wallet and import their OpenSea collection. Then they can select an avatar of their choice and upload it as a profile picture.
According to reports, Twitter will mark the profile pictures with as verified after the NFTs are confirmed. This will allow everyone to see that they are real. According to Mason Nystrom, an analyst at Messari Research, Twitter could also incorporate other features through this integration. For example, showing how long a user has owned an NFT and recommending other NFT owners to follow. The ability to trade NFTs directly is also conceivable.
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